
CPC and CPA: Discover the 5 Major Differences
Online advertising is a significant part of marketing today, providing companies several ways to reach their desired markets. Two common online advertising models are Cost-Per-Click
Master Google Ads and paid search strategies with 100% practical, agency-style training. Learn to create, manage and optimise real ad campaigns — and start delivering results from day one.
3 Weeks
Daily (Mon to Fri) | Classroom / Online
₹14999
₹ 8,999
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A structured, practical SEM training in Jaipur, designed to get you job-ready, agency-ready and campaign-ready in 3 weeks!
Connect with batchmates, SEM experts & industry mentors. Ask questions, get campaign feedback, share job leads and keep learning even after you graduate.
Hands-on 3-week classroom training with live campaign walk-throughs, instant Q&A & backup class support, so there are no learning gaps throughout the course.
Implement and execute live Google Ads, analyse real ad performance, and pitch paid marketing strategies like a professional SEM agency.
Get notes from the LMS, SEM templates, campaign checklists & swipe files. All open for a full 2 years, so once the course finishes, your learning continues.
From Google Keyword Planner to Google Analytics, Google Ads and ORM tools, get hands-on training on the exact tools top SEM agencies use to deliver ROI.
Get a JSDM SEM Certification on completion. The cumulative modules you learn, the campaigns you run, and all research approved are good to list on your resume.
A structured 3-week SEM training in Jaipur covering everything from SEM fundamentals to advanced campaign management with live Google Ads practice throughout.
Week 1
Week 2
Week 3
A structured 3-week SEM training in Jaipur covering everything from SEM fundamentals to advanced campaign management with live Google Ads practice throughout.
Week 1
Week 2
Week 3



























In simple terms, Search Engine Marketing (SEM) means paying a search engine (like Google) to advertise your business as the first result on that search engine when someone searches for what you provide.
When someone searches online, brands bid to have their names appear in the top spots, paid for. SEM equips you with the skills to create, manage and optimise those paid campaigns, so that every rupee spent gives you maximum returns.
SEM is among the highest-paying and most in-demand digital marketing skills you can pick up today, whether you intend to grow a business or get hired and get freelancing gigs as a Google Ads expert. At JSDM, you're not only exposed to study materials. During the course itself, you will see real campaigns and track real results.
Earn a recognised certificate upon completing all SEM modules and practical assignments.
A credible, industry-valued certification that agencies and companies actually recognise and trust.
If you're just starting out or ready to level up, or if you're serious about mastering paid search, this course is built for you.
Marketers
Business Owners
Students & Freshers
Working Professionals
Freelancers
Job Seekers
Homemakers
Content Creators
Emiac Technologies
Digiwind
BM Infotrade Pvt Ltd
The Brand Door
The Amazon Guru
The Amazon Guru
The Amazon Guru
The Amazon Guru
Softhunters
mon amour gallery
JasApp TechServ
Rdgtl
The SEM-trained students from JSDM are serving some of the biggest companies, agencies, and brands in India. From startups to established businesses, JSDM graduates are trusted nationwide.
We provide 100% placement assistance and ensure that every student gets a suitable opportunity after completing the course. It is done with the help of a proper placement cell. Your skills get you in, and we make sure it is we who open the door.



































Online advertising is a significant part of marketing today, providing companies several ways to reach their desired markets. Two common online advertising models are Cost-Per-Click

If you are learning digital marketing, then you also know about the importance of PPC (Pay Per Click ) and CPC (Cost Per Click). These

The promotion of new products and services takes a lot of time and effort and is one of the key elements deciding the future growth
Join hundreds of successful students who transformed their careers
Everything you need to know before you enroll.
There is no fixed minimum budget for Google Ads. You can start with as little as ₹500–₹1,000 per day. In the JSDM SEM course, you will learn how to plan, manage, and optimise budgets effectively to maximise return on investment (ROI).
Quality Score is Google’s rating of the relevance and quality of your keywords, advertisements, and landing pages, measured on a scale of 1 to 10. A higher Quality Score can reduce your cost per click (CPC) and improve ad placements. It is one of the key concepts covered in the SEM module.
CPC (Cost Per Click) charges you whenever someone clicks your ad.
CPM (Cost Per Mille) charges you for every 1,000 ad impressions.
CPA (Cost Per Acquisition) charges based on successful conversions or actions.
Choosing the right bidding strategy for your campaign goals is an important skill taught during the course.
Absolutely. Google Ads offers highly targeted advertising based on city, pincode, and radius targeting, making it an effective marketing channel for local businesses seeking more enquiries, leads, and walk-in customers.
Performance Max is Google’s AI-powered campaign type that allows advertisers to run ads across Search, Display, YouTube, Gmail, and other Google platforms from a single campaign. It is one of the most widely used campaign formats in 2026 and is covered as part of the JSDM SEM course curriculum.
The SEM course is a 3-week program with daily sessions of 1.5 hours. Students can attend classroom training at our Jaipur centre or join live online classes from anywhere.
Yes. The course teaches you how to create compelling headlines, engaging descriptions, and effective calls-to-action that improve click-through rates and help convert visitors into leads or customers.
Yes. You will learn how to set up conversion tracking using Google Tag Manager and Google Ads, allowing you to accurately measure which campaigns, keywords, and ads generate real business results.
Yes. Students gain hands-on experience by creating and managing live Google Ads campaigns with real targeting settings and budgets, providing practical learning beyond theory.
While Google Skillshop focuses primarily on certification theory, JSDM provides structured classroom training, live campaign practice, mentor guidance, practical assignments, and placement assistance—offering a complete learning experience.
Yes. Upon successful completion of the 3-week SEM course, including all modules and live campaign assignments, you will receive an accredited JSDM SEM Certification.
Yes. JSDM certifications are recognised by digital marketing agencies, performance marketing teams, startups, and companies across India, supported by more than 17 years of industry experience and credibility.
You will receive training on Google Ads and Google Analytics and be guided on how to earn official Google Ads Search and Performance Max certifications through Google Skillshop alongside the course.
JSDM certifications are backed by real campaign execution, live advertising budget management, practical assignments, and a strong placement network, making them highly valuable to employers.
Yes. To receive your JSDM SEM Certification, you must complete all course modules, submit campaign assignments, and successfully pass an internal assessment.
JSDM provides 100% job assistance through its dedicated placement cell, which is connected with hundreds of companies and agencies across India. We actively support students in finding suitable career opportunities.
A PPC Executive primarily manages paid advertising campaigns on platforms such as Google Ads and Meta Ads. A Performance Marketer takes a broader approach by managing budgets, optimising conversion funnels, analysing ROI, and driving revenue across multiple paid marketing channels. This course covers both career paths in detail.
Yes. Google Ads is used worldwide, and many JSDM graduates work with international clients through freelance platforms such as Upwork and Fiverr, managing campaigns in countries like the USA, UK, Australia, and more.
Absolutely. Many business owners and entrepreneurs join the SEM course to learn how to manage their own advertising campaigns, reduce agency costs, and maintain direct control over their marketing performance.
Freshers in SEM roles typically earn between ₹18,000 and ₹30,000 per month. With strong campaign management skills and 2–3 years of experience, salaries can grow to ₹50,000–₹80,000 per month or higher.
The SEM course fee is ₹8,999. JSDM occasionally offers limited-time discounts and special offers. Contact our counselling team or visit our centre to learn about the latest pricing and available offers.
Yes. Eligible students can avail EMI and instalment payment options. Please speak with our counselling team during enrolment to understand the available plans and eligibility criteria.
The fee includes all training sessions, 2 years of LMS access, study materials, templates, certification, and placement assistance—everything required to successfully complete the course.
Refund requests are handled according to JSDM’s official refund policy. We recommend discussing the policy with our counselling team before completing your enrolment.
No. The fee quoted at the time of enrolment is inclusive of all essential course components. There are no additional charges for study materials, certification, or placement support.