SEM or “Search Engine Marketing” is a form of internet marketing implemented by the digital marketers to improve the visibility of website’s result over the SERP through paid strategies including Ad-words, PPC, etc.
SEMM or “Search Engine Marketing Management” is a term that is recently used in the place of SEM.
However, the meaning is no way different but according to some experts, SEMM is believed to be focused in ROI only, whereas others say SEMM include both the faces i.e. ‘unpaid as SEO’ & ‘paid as PPC or Ad-words’ of marketing unlike SEM which plays around paid marketing only.
Search Engine Marketing for an organization is just everything for its online existence.
Once you are adept in SEO as well as the paid strategies of online marketing like Ad-words and PPC, you are in the smallest but the richest circle of digital market people.
SEM experts are often treated equivalent to the digital marketers because of SEM’s diversity. Though, digital marketer is a term used for someone who is apt in every field of digital marketing which includes SEM + Social Media. However, SEM talks nothing about social media and its marketing.
SEM experts are sounder than the SEO executives in earnings, as paid marketing is simply a heavier liability.
Hike in this stream depends upon the results and figures you will get back to your business as ROI.
As an SEM expert, your work-life will revolve around money. Firstly, you would invest in PPC or Ad-words, and then it’ll come back in the form of a lead or a customer as a return of income source.
Conclusively, it is a job of potential liability but a profession with bigger opportunities as well.
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