Process of Search Engine Marketing ?
In the process of Search Engine Marketing a person who want to promote his business to get more brand popularity and traffic buy space on search engine result page (SERP) to display his Ad. Search engine result page displays two types of results :-
(a) Organic results and (b) Paid results. When someone searches something on Google, also see paid Ad’s and can click the Ad. Same Ad links to the website to land the visitors on relevant web page to know more about the business for which Ad has been purchased .