Advance PPC Training in Jaipur
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LOOKING FOR PAID-ONLINE-MARKETING TRAINING IN JAIPUR?
What is PPC
Pay-per-click is a model of internet marketing in which the service provider shoots ads for its service-oriented keywords and pays certain amount to the ad-holder or publisher, usually a search engine or any website owner.
In the case of a search engine as a publisher, bidding is done to place the keyword at the top most position. The higher the advertisers, the higher will be the bidding rate.
However, in the case of a website as a publisher, website owners usually charge a fixed price to carry or advertise your keyword.
SCOPE Of PPC Marketing
Digital marketing is a basic need today, and PPC acts as a booster to marketing campaigns. If you think you have a better understanding for public’s search queries like ‘how would people search for a service’ or ‘the keywords they could search for’, you can be the player of huge demand at a global level.
Also note that, there are very less PPC experts in the digital marketing world. But marketers just need them because PPC helps them in achieving the business targets more quickly.
Ultimately, PPC has lower competition comparatively but higher number of voids to be filled with experts.
Ppc / Paid Marketing Course Modules
- Introduction to Marketing Fundamentals
- How to Create a Buyer Persona
- 8 Ways to Find Your Audience Online
- How to Identify Your Unique Selling Proposition
- Assignment – Marketing Fundamentals
- Introduction to PPC
- Google Adwords
- Facebook Ads
- Keyword Targeting
- Campaign Management
- Campaign Targeting
- Introduction to Landing Page
- Assigment – Pay Per Click
- Introduction to Market Research
- Why Typeform?
- How to Design Your Online Survey
- How to Distribute Your Online Survey
- How to Analyse Your Survey Results
- Assignment – Market Research
- Quiz – Market Research
- Introduction to Google Adwords
- Benefits of Google Adwords
- How Google Adwords Works
- Define Success & Set Up Tracking
- Analyses Your PPC Competition
- Have a Congruent Landing Page
- Select The Right Campaign Type
- Target Your Audience
- Determine Your Bids & Budgets
- Write Effective Ads
- Choose Profitable Keywords
- Advanced Campaign Settings
- Measure & Optimise
- Assignment – Google Adwords
- Introduction to Facebook Marketing
- Why Facebook?
- Create Your Facebook Page
- Facebook Icon
- Facebook Cover Image
- Description & About Page
- Apps &Tabs
- Page Settings
- 9 Post Formulas Guaranteed to Drive Engagement
- Edgerank Algorithm
- Caption This Photo
- Native Videos
- Facebook Contest
- 5 More Facebook Post Formulas
- Content Strategy
- 10 Tactics to Start Getting Organic Likes
- Use Email to Drive Organic Likes
- Use Facebook Groups to Drive Organic Likes
- Add a Facebook Like Box to Your Website
- Secret Strategy to Increase Page Likes
- 5 Facebook Insights Reports to Measure Success
- Assignment – Facebook
Set Up a Website
- What are keywords
- Types of Keywords
- Keyword Research Techniques and Tips
- Keyword Matching Options ( Broad, Exact, Phrase, +Modifier)
- Negative Keywords
- How To Create Campaigns
- How to Create Ad Groups
- How to create best ads
- How to add keywords (Negative)
- Exercise on Research
- How to set Networks
- Language Targeting
- Device Targeting
- Bidding Options
- Ad Scheduling
- Ad Delivery
- Setting Budget
- URL Tracking
- Types of Ads in Adwords
- Rules for writing ad copy
- Dos and Donts of ads
- Split Testing of Advertising
- Ad Policy
- Display Ad Builder
- What is Landing Page?
- How to improve Quality Score?
- User Experience For Landing Page
Master all the nitty-gritty of paid online marketing on search engines, and social channels including search ads, display ads, and more through our PPC/SEM course.
In our advanced SEO course, you’ll learn about all the nuts and bolts of SEO that help rank websites on search engines like Google with the assistance of a expert mentor.
In this full-fledged social media marketing course, you’ll learn how to develop content and build up strategies, marketing campaigns on social media to increase audience and engagement.
Acquire skills in email marketing with our email marketing course and start writing professional email copies for businesses with high opening rates.
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Who Requires PPC training and why?
Get in touch with our mentors
Mentors are capable of leaving a deep impact on each of us. We understand how important the role of a mentor is, that’s why we make sure that our crew has the best fitted and highly experienced experts who are enthusiastic about making every lesson engaging and inspiring for our students. Our Digital marketing trainers are the guiding force in the innovation expedition. JSDM’s handpicked network of professional leaders shares the valuable knowledge to groom and prepare the next generation of technology and industry leaders.
360° Digital Marketing Expert
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Lead SEO Analyst And Trainer
WordPress Developer And Trainer
Lead SMM Specialist And Trainer
SEO Executive And Trainer
Why You Should Learn Digital Marketing in 2022
In the current scenario, the Digital Marketing industry is swiftly rising upwards as the most powerful mode of marketing and promoting businesses online. In 2022, digital marketing is the most flourishing career as many industrialists and big companies are investing in digital marketing services to improve and advertise their products or services.
Looking for a course/skill which can be easily and instantly monetized? Learning SEO will make you self-sufficient to utilize the skills for personal ventures or others’ online businesses.
Working Professionals can acquire SEO skills and add them to improve their CV. Or one can also use the SEO strategies for personal jobs, side-hustle and more.
Our SEO course in Jaipur is beneficial for coaches or trainers as it could help them reach more students around the globe and share their knowledge with students effectively.
Home Makers can utilize the knowledge and skills of SEO course to embark on the journey of entrepreneurship. One can exploit their idle time for productive tasks and even start passive income out of it.
We Are Globally Connected With The Top IT Companies
We are connected with companies with different industries across the nation. Our dediactes placement cell is constantly striving to get more companies on-board.
What Students Say
Frequently Asked Questions (FAQs)
We have mentioned some common and frequently asked questions below to clear your potential doubts if any. However, if you still have any query, feel free to reach us out through our contact details and we will be more than happy to help you.
It’s a great and well-rounded field. This is one of the valuable skills and good for making numbers. Skills you can learn through the PPC courses are lead generation, e-commerce management, data analysis, strategic planning, and ad copywriting.
PPC (pay per click) is paid advertising on websites. When an advertisement is clicked by the user, the advertiser pays a fee.
PPC experts guides provide the guidance to maximize the results of the campaigns.
The important steps one needs to follow to become a PPC expert are:-
- Understand the metrics of PPC
- Get enrolled in a Pay-Per click course.
- Get a job
- Watch your competitors and understand their strategies.
- Practice regularly and apply it.
PPC Course is a quite straightforward method but still not that easy. For a better understanding of the PPC and its strategy, one should join a recognized institute.
Pay-per-click testing is to improve conversion rates on pay-per-click campaigns continuously. This test assesses the candidates’ ability to make sound choices in a typical, paid market.
Yes, ads that are resulted in the SERP are clicked more.
Even the people who click more than once on the ads are more likely to buy the products. From this, you can know who is looking for your product and what is stopping them from buying from your online store. This can help you to improve yourself too.
There are three types of PPC:-
- Sponsored product ads- Ads that are shown within the search results.
- Headline search ads- ads that are shown above the page.
- Product display ads- product ads consist of the actual products just like a shopping campaign.
- It contributes to your business goals.
- It is trackable and measurable.
- You have full control over your campaign.
- It works efficiently with other marketing channels too.
- You can have some incredible targeting options
PPC is important because it helps to read the data accurately and allows you to make some adjustments in the ads, wait for the new data, and also measure the effectiveness of the changes.
How Much I can Earn through PPC?
With PPC, you can earn both ways as an in-role PPC expert to any organization or as a free-lancer too, for multiple clients simultaneously.
PPC has safe and a very figurative scope of earning with a promising mind required in advance.