If you want to establish your brand in the market, you have to do something different from others to gain unique recognition. The audience always finds the unique factor in any brand, so they feel a different experience when using your products and services. Digital Marketing Course in Jaipur is present here to provide you with complete guidance.
Every big brand launches a unique campaign to target a particular audience and gain better recognition in the market. The ideas behind these campaigns are distinct, and the audience appreciates their content very much. Sometimes, these campaigns go viral on many social media platforms, which can help brands gain more reach among their audience. Let’s look at the case study of storytelling in marketing campaigns.
Meaning of Storytelling Marketing
Storytelling marketing is all about presenting a brand story in a very different way for the audience. Every brand has a struggle story where the user is encouraged to want to know more about the brand, its thoughts, and its vision by purchasing its product or taking its services.
Social Media Marketing Courses in Jaipur are available here to guide marketing campaigns. Storytelling marketing is an excellent way to engage your audience with your brand. Let’s explore some crazy marketing campaigns, and you will better understand our marketing campaigns.
Marketing Campaign of Maggi
Today, Maggi is the biggest brand of noodles in India. Maggi is a revolutionary product in the food sector. Since childhood, we have eaten Maggi because it is the most favourable food, and you can eat it anytime or anywhere. Maggi is always known for its unique campaign and their unique tag lines like (Risthey manaye bus 2 min or 2 Min mein muskaan laye in.) These taglines are relatable to an audience of any age. Maggi campaigns always target the emotions families may have related to their product. The marketing campaign strategy is always different from any other competitor, whereas the other competitors focus on their brand promotion with the claim of better quality. Maggi always showcases the importance of emotions behind this product. This technique helps Maggi to showcase their product on a large scale. Maggi continuously evolves according to market needs. A long time ago, Maggi was available in a single variant, but now many varieties are available according to your taste and preference.
Marketing Campaign of Amul
Amul is also known as Anand Milk Union Lim, Amul is the biggest dairy brand in India. The famous tagline Amul is “The Taste of India.”iAmul always proves this by serving the best quality dairy products, such as milk, butter, curd, paneer, cheese, and ice cream. Its marketing strategy is also exclusive, such as “Amul doodh pita h India.”
It is a very famous marketing campaign represented by Amul. During Corona time, Amul held a vacation campaign with a unique tagline of “No waiteen if you are eighteen.” In simple words, Amul encouraged the audience to vacation and protect themselves from the coronavirus. The audience very much appreciates this campaign. Amul’s promotion strategy is always exceptional compared to other dairy brands. Amul always maintains the relatability of its products with its audience.
Marketing Campaign of Everest
Everest, who is also known as Spices King of India. Everest always makes a unique presence in the market. Everest has an extraordinary tagline, “Taste Mein Best Mummy or Everest”. It indicates the magic of taste in your food. Everest is well known for its exceptional marketing concepts, such as the promotion of Pani Puri and Chaat Masala, which is unique. It is co-related with the audience to gain more appreciation. Everest is available in a great range of spices to suit the taste of your preferred food. At that time, Everest always collaborated with big superstars and chefs to promote their brand in the market.
Marketing Campaign of Malabar Gold and Diamond
In Indian jewellery brands, Malabar sets a different standard for representing itself. Malabar gold and diamonds always focus on their presentation, creating rich and elegant surroundings near you that give you a premium feel. The famous taglines of Malabar gold and diamonds are “celebrate the beauty of life and Fair Price Promise for Everyone, Everyday, Everywhere. Malabar recently held their campaign where they delivered a message to make your day more beautiful, with us representing a story of success in women’s lives. Malabar also collaborates with superstars and actresses for better promotion. Malabar primarily represents the wedding moments in their ads. It conveys the message of the importance of the right jewellery to make this day more beautiful, which is beyond all expectations.
Marketing Campaign of Zomato
In your hunger time, you also recall the zomato for your late-night cravings. The Zomato marketing campaign is at the top of the level. Many facts make Zomato’s campaign marketing unique from any other brand in India. The fam tagline of Zomato is ” Discover great places too. Eat” In simple words, zomato provides food to order and suggests you dine in places to eat with your family and friends.
From social issues to festivals, zomato is always ready with its unexpected marketing campaigns. Zomato is well known for adding memes to their marketing to attract a larger audience because they can easily rest with that. The best thing about Zomato ads is that they are always important to every customer. This thing makes Zomato the best in the e-commerce sector. Zomato’s marketing style is always hilarious. Zomato continually collaborates with other brands to gain better recognition in the market.
Marketing Campaign of Spotify
Before any audio streaming platform, most audiences prefer to listen to music on YouTube. However, there are many reasons for listening to YouTube videos. This tailors Spotify and regulates the audio songs according to the audience’s tastes. The famous tagline of Spotify is “Music for everyone” Spotify provides you with 80M+ songs from all over the world. You can even create your playlist on Spotify, depending on your music taste. Spotify ads, you can see the hilarious style of presenting ads in our daily life routine, such as driving, walking, and shopping to Spotify to enjoy the moment.
Marketing Campaign of Manyavar
If we talk about excellence and class, we will never forget Manyavar in this business. Manyavar always represents the Indian culture and tradition in their dressing sensation style. The famous tagline of Manyavar is “taiyaar hoke aayien”.
Recently, in Diwali time, Manyavar launched their campaign with Ranveer Singh. In this campaign, Ranveer also follows up this same line and suggests we get ready according to the festival of Diwali. This campaign is very appreciated by the audience. In wedding sessions, manyavar always represents their quality work in their ethnic wear for a long moment. This is the excellence of Manyavar for representing their brand.
Marketing Campaign of TATA Motors
We all know about Tata Motors’ contribution to the Indian GDP. Mr. Late Ratan Tata founder of Tata Motors. I don’t think I have to tell you about their sacrifices to satisfy customers. The marketing campaigns for Tata Group are unique from any other brand. Tata Motors is well known for making premium quality heavy-duty commercial vehicles in every section.
Tata Motors’ famous tagline is “moving with meaning.” In simple words, this tagline indicates sustainability and agility in their vehicles for any kind of work they can do easily. Tata Motors has a successful campaign like “Desh ke Trucks,” which indicates the power of trucks and their importance in our country.
Marketing Campaign of Au Small Finance Bank
Au Small Finance Bank is a successful cooperative bank. The famous tagline of Au Bank is “Badlaav Humse Hai”, which is a very good step in the banking industry. In this campaign, the AU bank provides every loan with a lower interest. In this camp, the bank offers you with 7% P.An interest on your savings account. Au Bank also held many social campaigns, such as the Paakhi movement and the Teachers’ and Children’s Day campaign. On. On every occasion, Au Bankbank is always ready with various schemes under its marketing campaign to attract the audience’s attention and encourage them to invest their money inBankbank.
Marketing Campaign of Airtel
Airtel is a revolutionary system in the communication industry. The main tagline of Airtel is “Express Yourself” Airtel always presents mind-blowing marketing campaigns like “Har ek friend zarrori hota h” and “airtel thanks campaign”. Today, Airtel is the most preferred communication network in India. Along with this, airtel also launched a famous campaign like “sab kuch try kro phir sahi chuno”, the preferred marketing campaign.
The audience also appreciated this campaign. Along with this, Airtel has several marketing campaigns, such as open-to-question Airtelrtel xtream campaigns, to attract us. Recently, a 5g plus network campaign was launched, and Airtel claims up to 30X more speed in downloading and surfing than any other network. Airtel has always played an essential role in the development of the communication industry.
Marketing Campaign of Unacademy
Unacademy is a prevalent online education platform for students. The guideline of an unacademy is “let’s crack it” It means you can clear any kind of examination in this world through hard work and proper guidance. Recenacademydemy has launched a marketing campaign, “The Power Behind You”. The cricket lord Sachin Tendulkar collabs with this campaign to motivate the students that you can achieve anything in your life, but first you have to prove hard work and dedication in your efforts, and the unacademy is always present here to provide you proper guidance in your life. This campaign is going viral on all social media platforms and has received a great response from the audience.
Marketing Campaign of Netflix
In the entertainment industry, Netflix gains the most from its audience. The main tagline of Netflix is “ See What’s Next.” Netflix’s content is always out of the box and goes beyond your expectations. Like Zomato marketing, Netflix also adds humour and memes to its marketing posts to engage its audience more.
Netflix always held different and distinct marketing campaigns that also blow your mind, like “Thing released in NYC”, “Stranger Things x Lyft”, and “Squid Game over Sydney Harbour”. These all are public marketing campaigns where the audience feels a different experience participating in these campaigns. Netflix always delivers unparalleled content where the audience automatically engages with its marketing method and pays their full attention towards Netflix.
Marketing Campaign of Agoda
Agoda is a very famous hotel booking platform these days. The renowned tagline ofAgodaa is “less hassle, more travel”. Simply put, you feel less trouble and are comfortable travelling. The brand ambassador of Agoda is sensational star “Ayushmaan Khurana” and national crush “Rashmika Mandana”. Recently, Ayushmaan and Agoda held a campaign, “See the world for less”. In this campaign, you can travel to any country at the best price range with all the luxurious facilities on your world tour trip. These campaigns have gone viral on various social media handles.
Marketing Campaign of OYO
OYO is a trendy platform for booking private rooms in India. The famous tagline of OYO is anytime and everywhere. In simple words, you can get OYO beyond the time and place of Coronavirus when all businesses stopped together and started a campaign named “Fir Badega India” campaign. It is a kind of video campaign.
Through this campaign, OYO has discussed safety issues and concerns in hotel rooms. This campaign was conducted during lockdown, and the audience appreciated OYO’s efforts. The primary purpose of OYO in society is to provide a safe and clean environment for private rooms with proper safety concerns.
Marketing Campaign of Sugar Cosmetic
Sugar is a very famous cosmetic brand in India. This brand is also featured in a popular TV show, “Shark Tank”. The founder of Sugar (Vineeta Singh) is also a shark (judge) of this T.V. show. The famous tagline of sugar cosmetics is” Shukar hai, Sugar Hai”. Simply put, Sugar provides premium quality products that are entirely safe for you. Recently, Sugar dropped an ad for their campaign, in which you can see a beautiful story about using cosmetics. These ads feature Ranveer Singh and Tamanna Bhatia, showcased beautifully. This ad has also gone viral on many social media platforms.
Marketing Campaign of Shaadi.com
Shaadi.com is a famous matrimonial site in India. Its famous tagline is “Finding love arranged by Shaadi.com.” Shaadi.com’s marketing technique is unique. Recently, Shaadi.com held a campaign called “Pressure Hatao Shaadi. com ao.”This campaign delivered the message that you can find your perfect soulmate here without facing any kind of trouble to find an ideal match.
Through this campaign, shaadi.com offers a free video chat concept to clear all concepts for making a solid relationship for further life. This campaign received an outstanding response and received love from the audience. The interface of shaadi.com also makes it easy to select your perfect soul.
Marketing Campaign of Tinder
Tinder is the most famous dating app worldwide. Its tagline is “swipe right,” which means selecting the right partner according to preferences and desires. Tinder’s renowned marketing campaign is called “Dating Sundays.”
The new generation predominantly holds this campaign,n which is also called Gen-Z, on social media platforms. This campaign didn’t get any proper response, and then Tinder had another campaign called “It starts with a swipe”. In this campaign, the applicants have the choice of left swipe or right swipe. The left swipe is present for rejection, and the right swipe is just for acceptance. This campaign gains a lot of love and appreciation from the audience. Tinder wins the audience’s trust to find the right partner for you.
Marketing Campaign of Whisper
Whisper is a well-known new product in India. The main tagline of Whisper is “Kadam Badaye Jaa,” which is crucial for women during menstruation. Most men have misconceptions about women’s use of sanitary omen. It is necessary to change this thinking. Whisper held a marketing campaign called “Period of Prides, ek swatch soch “for the live event on many news channels and different social media handles.
This is a big-scale campaign organised in which the experts explain the Dangerous diseases caused by the menstrual cycle and how sanitary pads can save women’s lives. This campaign received a lot of good responses about the safety of women. And that’s how whisper can over this misconception of using sanitary pads by women.
Conclusion
These are all about famous brands with uncommon marketing campaigns to engage their audience in their products and services. Digital Marketing Institute in Jaipur always stands behind you to provide complete assistance in understanding digital marketing concepts better.
