Most marketers make their strong online presence on different social media platforms, no matter how much time you spend in the business, you are starting your new business, or your brand is introduced in social media marketing.
You need to understand how you can optimize your effort and time to make a better strategy in social media platforms to establish your brand in marketing. For creating a professional network, most marketers use LinkedIn, where you can find a particular community to gain experience in social media marketing. Social media course in Jaipur is always here to help you with the fundamentals of LinkedIn with social media. Let’s explore how LinkedIn marketing can help you in brand awareness and engagement in business or social media channels.
Create Brand Awareness and Engagement with LinkedIn
There are some of the best ways to create brand awareness along with higher engagement of users towards your brand’s products and services through Linkedin.
Publish High-Quality Content for Users
With over 100 million LinkedIn users in the United States alone, you never know who is going to stumble upon your content. You want to be able to present your company with the right look, post information that prospective customers will find interesting, and establish your brand as a thought leader in your industry. Yumi outlined some pretty interesting stats to consider when publishing a LinkedIn status update:
- Linking in the status update will earn you twice the number of likes.
- Including an image within your update leads to more engagement
- The implantation of video into the update leads to a higher share rate
Higher like rate, engagement rate, and share rates indicate that your update and brand name will reach more people in more networks. Now, you need to know about different kinds of content and how you can include them with company status and updates according to LinkedIn users. Here are the major points for including the content.
- Mention Company’s Branding: Description of interviews along with current employees and leadership.
- Explain about branding and opportunities for career
- Practices and Suggestions for Industry
- Quotes and Fun Facts for Users
Creating Importance for Employees
Involve your current employees in your brand’s engagement with LinkedIn content. Believe it or not, your employees will engage with your posts 70 percent more often than non-employees will. Social Media Training Course in Jaipur is always present to help you understand the concepts of LinkedIn marketing. Just think about the various networks that might contact you if just half of your company engaged with a LinkedIn update.
That is a substantial amount of potential new customer opportunities. Also, challenge your employees to update their status and connect with some of their coworkers on LinkedIn. LinkedIn lets you easily see how many people you’re reaching within your network and realm of connections to see how many people are viewing your posts.
Research in LinkedIn Groups
You can also be a part of any group on Linkedin to read their posts and research them. You can also have community discussions on various topics where experts can help you with the research.
Group contribution engages your profile with more experienced users or your brand page to a large audience for the increment of business on different social media channels for the brand promotion on LinkedIn very easily.
Difference Between Personal and Professional Networks on LinkedIn
LinkedIn is a kind of less rigid structure platform for personal and professional networks. Here are some of the main differences between personal and professional networks on LinkedIn accounts
| Personal Network | Professional Network |
| Explore Time | Invest Time |
| Get to Know About Friends Information | Explore Job Information with Career |
| Get to Know For Personal Interests | Discover Updates And Always Connected with Brands |
| Take Entertainment Updates | Check Current Affairs for Businesses |
LinkedIn is an ideal platform to push out content on your brand because that is what users expect on this platform. Users, when browsing through LinkedIn, are in a ‘business’ mindset and are eager and willing to consume updates and other business-related content from brands and companies; however, the content posted can still be fun content. After all, just because LinkedIn is a professional platform does not mean it is not a social network. It is an H2H (human-to-human) platform, so your brand, both personal and professional, needs to post content that resonates with those audiences.
Sharing Industry Insights and Trends
To be ahead of the curve, one needs to stay well-informed of what is trending in one’s industry. Sharing insights and trends on LinkedIn not only demonstrates your brand’s trustworthiness and authority but also your better understanding of your industry. LinkedIn Pulse can be a useful tool that offers personalized content feeds to provide insight into your industry.
That is not to mention how an engagement with LinkedIn groups enables industry players to participate in conversations, share insights, and remain abreast of goings-on within the industry. You know that, so ensure that you showcase industry-relevant content such as thought leadership and how-to articles through engagement by your employees on your LinkedIn Pages.
Rich Media Posts Leverage
Attention spans today are concise in this fast-paced digital world. Make rich social media posts to break the noise and get your audience captivated. High engagement rate on all the social media channels and social media networks with short-form videos makes them dominate platforms like LinkedIn.
Crafting a social media post with rich content, such as short-form videos, significantly boosts social media presence. Diversifying the types of content, such as polls, infographics, and links with which to communicate, will also enhance your LinkedIn strategy as you tap into the user’s preference for engagement with such things.
Banner and Logo Design: An Attention Grabber
On LinkedIn, people first glance at you after your logo and banner. These are impressions, so when they get set, they should be one that will pop off; that is why a company logo as a profile image always gives visitors more engagement. However, with the banner, one can spread its wings and reveal what the brand is about. It is a creative space, a canvas on which you would want to tell everybody what your brand is about.
The cover image of a LinkedIn article should be 1920 by 1080 pixels for maximum dimensions and up to 7680 by 4320 pixels for image size. Take all the space there is with a beautiful banner image summarizing your brand’s essence.
Regular Updates and Articles
Consistency is the way to loyal and interested followers on LinkedIn. A content calendar helps in planning the posts accordingly so that there is not too much of one thing and too little of another; hence, it is balanced and organized in a way that saves time and prevents repetition of any content. Advanced scheduling techniques to maintain a consistent posting schedule can enhance marketing efficiency as well as increase audience engagement. And words are not everything. LinkedIn can add media content such as images and videos to its posts to give a sense of interest to the users. Just keep in mind that rich media should be included through URL sharing from supported sites such as YouTube and SlideShare.
Conclusion
LinkedIn is the best platform to create brand awareness along with higher engagement on different social media platforms for your brand in business. Digital Marketing in Jaipur is here to help you learn about LinkedIn marketing. These strategies are beneficial to increase the growth of your brand in the market.
