How To Use Video Schema Markup in Website - [Complete Guide]

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Video Schema Markup

Best Ways To Use Video Schema Markup on Your Video Pages

Before knowing how to use video schema markup, you must understand why they are important.

Recently, there’s a huge amount of content available online, and more than 80% of the people come looking for video content. If you are a content creator, you will surely look up the solutions that will help your videos to appear at the top of search engine result pages.

When a search takes place, the video content ranks higher than websites, so using videos on your website to appear at the top of search engine result pages is an amazing idea for your website. When a user searches for something and in the top results, he gets videos from your website; then, if he chooses to click them, he automatically gets redirected to your website, which is a great way of navigating traffic to your website. 

Things to Consider While Updating Schema

  1. Title of the videousing the most relevant name of the video is going to help you bring a lot of traffic to your video. If you use the most helpful and relevant keywords in the title of your video, you’ll surely be able to generate traffic to your website.
  2. Description of the video— while describing your video, you don’t have to limit yourself to a few words. You can use the most relevant keywords while writing a description, and it gives you an additional opportunity to explain what your video is about.
  3. Duration— you must consider the duration as videos with a longer duration are less likely to get clicked.
  4. Date of publishing the video— when you specify the date of publishing the video, it becomes relevant for a user as he will get an idea of whether the video is old or new.
  5. URLs— if you provide the URL of your video, then the thumbnail of your video might appear on top of search engine result pages.
  6. Timestamps— if you feel that the duration of your video is lengthy, then you can mention timestamps in the video’s description. It enables the user to skip the video to the mentioned timestamp. 

How to add schema markup to website?

For schema implementation to your videos:

  1. Go to the WordPress dashboard
  2. Go to settings
  3. Click on schema pro
  4. Click on “Add new”
  5. Select the type of schema as “video object”
  6. Now select the page or post you want to add schema markup to. You can also include schema to specific content and exclude specific content from schema markup.
  7. Click on complete set-up
  8. You are required to enter details about your video on your video object schema.

After following the steps mentioned above, you can configure your schema markup, and once you’re done with everything, you can also test your schema by clicking on “Test Schema.”

You Can Also Read, Ways To Grow Social Media Reach With Comments

How to add video schema markups via Tag Manager?

  1. Open your Google tag manager account, then go to “Tags” and click “New”
  2. Now name the Tag to the name of your page or video. Then go to “configure tag” and select “Custom HTML.”
  3. Now paste your HTML code (video schema) into the custom HTML area. You can also test if the format of your HTML code is correct or not using (https://search.google.com/test/rich-results) .
  4. Save the Tag and use preview and debug to check the Tag is working properly. Then Publish your video. 

How does schema markup work for videos?

A search engine uses schemas as a language to show results when a search takes place. The search engines try coordinating the keywords and display those results which match exactly with the search. So using correct keywords is indeed important. Using schema markups tells more about the video to the search engine than the name, description, and thumbnail of the video. It makes your video get visibility in the people’s searches based on the relevant and useful keywords. 

Conclusion 

You must have understood the value of adding schema markups to your videos or video pages. The schema markups add the ability for a video to appear in the top results of the searches. Even if the content of the video is very helpful and relevant, posting videos without adding a schema to them might be a waste for you as the schema will let your video appear in SERPs. So you must consider adding video schemas to your videos. 

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