The Ultimate Guide to E-commerce SEO Optimization in 2022

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e-commerce seo

The Ultimate Guide to E-commerce SEO Optimization in 2022

Thriving in a highly competitive environment and creating a unique place for yourself is highly crucial for any e-commerce business. The use of e-commerce SEO can prove to be very helpful in achieving better rankings for your e-commerce business website.

Having an SEO plan in place leads to more clicks resulting in higher sales and profits. However, many people have no idea about e-commerce SEO.

So, here we are with all the details regarding e-commerce SEO, how to do SEO and ways of utilizing it effectively can bring you great results.

If you are an e-commerce manager who is interested in learning the fundamentals of SEO or an online business owner looking for increasing clicks and revenues or you are someone who is interested in learning the innovative ways to improve web traffic, this blog is just apt for you.

So, come and explore the nitty-gritty of e-commerce through this useful e-commerce SEO guide to learn and understand the concept better beginning with the basic question – what exactly is SEO in e-commerce.

What is e-commerce SEO?

e-commerce SEO is a term that refers to the process of implementing strategies for optimizing an e-commerce website by boosting its search engine results for higher rankings. It is critical to appear on the first page of search results on Google.

Every e-commerce business yearns to gain a better ranking and wants to be visible on the very first page of search engine results (SERP) to improve their online presence. A higher SEO ranking will offer better visibility for your e-commerce website in front of the potential customers looking out for their solution resulting in higher sales and profits.

The ideal plan for e-commerce SEO will help the organizations in majorly two ways:

  • Increase your Google search ranks to get more clicks from potential consumers.
  • Fetches more consumers resulting in higher sales.

To optimize the e-commerce website properly for the implementation of e-commerce SEO effectively, one must first master all of the fundamentals of SEO and ensure that you are turning as many things in your favor as possible. That’s why it becomes utterly essential to learn the concepts of Search Engine Optimization training from a well-known and prestigious Digital Marketing Institute that will ultimately help you to run your e-commerce business successfully.

The best e-commerce SEO plan comprises the following elements:

  • Conduct keyword research to identify all of the terms that your consumers are using.
  • Based on your keyword analysis, create a site architecture and structure.
  • Title, meta tags, and content optimization are examples of on-page SEO aspects.
  • Check your site’s technical SEO to ensure that spiders can crawl it.
  • Local SEO signals to enhance exposure and create trust with Google.
  • Content marketing may assist in capturing organic traffic.
  • Link building to boost your store’s overall authority.
  • Measuring performance in terms of increased search traffic, customers, and income.

Why Is E-commerce SEO Important for Websites?

Let’s have a look at some of the facts and figures worth noting to understand why e-commerce SEO is so crucial for businesses.

  • A Google search is used by 44% of individuals to begin their online purchasing process.
  • Search engines account for 37.5 per cent of all e-commerce site visitors.
  • Organic traffic directly accounts for 23.6 per cent of e-commerce orders.
  • Mobile traffic accounts for 70% of all organic internet transactions.

How To Do SEO for e-commerce Website

e-commerce website SEO is a step-by-step approach for improving your online store’s search engine rankings. Let’s find out the steps involved in doing so for reaping higher benefits.

1. Selecting a Relevant Platform

Before you put your inventory online, be sure to use a relevant platform that is optimized for Google search. Platforms like Shopify, Woo Commerce, and Big Commerce have SEO optimized features.

Although free e-commerce solutions sound appealing, they have restrictions. Some don’t let you make your own page names, URLs, or meta descriptions, while some won’t even let you use your own domain name.

The best SEO-optimized e-commerce platforms have a few characteristics:

  • They allow you to use the domain name you like.
  • They each have their own navigation links, page titles, URLs, and meta descriptions.
  • They also include more complex features like social sharing buttons, XML sitemaps, and 301 redirects.

2. Organizing the Structure of your e-commerce Website

One of the first things Google looks for when choosing how to rank your site is a well-organized and easily navigated shop. If it’s difficult for Google to comprehend your website, it will surely be very difficult for the consumers as well. Thus, it is highly crucial to organize your e-commerce website so that the consumers can easily find whatever they are searching for as a user-friendly e-commerce website deserves better chances of ranking higher on search results.

Modern e-commerce builders, such as Shopify and Woo Commerce, help in creating sitemap.xml and robots.txt files for you. All you have to do is ensure that the components fit together properly.

Using a clear, user-friendly navigation structure to ensure that your websites fit together in an organised manner is one of the most important things you can do to optimise the structure of your shop. A more organised navigation layout will make it easier for your clients to navigate your site, resulting in better search optimization.

Things to Remember
  • The contents of your menus should be described in the menu names.
  • Menu items should be placed in a logical order that reflects their relationship to one another and makes sense for your shop.
  • Each page in your online shop navigation should have a link so that consumers do not become disoriented.
  • Wherever feasible, pages should be no more than three clicks from the main page.
  • Along with product and category pages, an About and Contact page should be included.
  • This type of information enables you to look more reliable and trustworthy to customers and Google.
  • If there isn’t enough space in your navigation bar, try to put the crucial elements of your website in the footer.

3. Keyword Research

Keyword research is the foundation of SEO. It helps to categorize the pages based on their content whenever Google crawls your website. A website can rank for keywords only if the content on the website is relevant to those searches.

Finding keywords with high search traffic but low competition is the surest approach to winning in e-commerce SEO.

The best approach to e-commerce keyword research involves 3 stages:

  • Make a list of all your category pages and give each one a target keyword. 
  • Make a list of all of the specific product keywords.
  • Find as many long-tail keywords relevant to your items as you can use one of the various keyword tools available, such as SEMrush, Moz, or GrowthBar.

When optimizing your keyword research, take note of the “CPC” parameter in the keyword recommendations above. The CPC is the Cost-Per-Click (CPC) on Google Ads that the large organizations are ready to spend to attract customers using relevant keywords. If the CPCs in Google Ads are high, it’s a solid indicator that a particular keyword is desirable to rank for in organic Google searches.

If your competitors are bidding on keywords in Google Ads, you can assume their website converts well in terms of purchases. 

 4. On-Page SEO Optimization for Product Pages

On-page SEO optimization for product pages is one of the best ways to improve e-commerce website SEO.

If you want your product pages to rank higher, there are a few things you should improve on your e-commerce website.

Here’s a helpful short checklist of the most crucial on-page things to consider:

  • Meta titles and descriptions for product URLs
  • Product Descriptions and content
  • Questions and feedback about image names/alt tags
  • Schema information
A. Meta Titles and Descriptions

Most e-commerce builders, including WooCommerce and Shopify, let you create a meta title and description. This is the outcome of a Google search. If you want to boost your click-through rate, you can change the keywords. If you don’t mention anything, Google will fill in the blanks with what it thinks are the most significant elements of your product listing page.

B. Product Content/Product Descriptions

A good product description and relevant content go a long mile in contributing toward better e-commerce SEO. Take note of the product descriptions, user feedback, and stunning images. 

Google indexes all of this information to improve your rankings. Moreover, this information will keep people on the page for a longer period of time, which is another statistic Google analyzes to determine how valuable an e-commerce website is.

C. Image Names/Alt Tags

Many internet buyers use Google to look for items based on photographs. You can optimize for Google image search by including your keywords in the picture name before uploading it. Elite e-commerce platforms also allow you to put an “alt tag.” Alt tags are brief descriptions of the image. 

Its initial purpose is to describe images to visitors who are unable to view them. This includes screen readers and browsers that block pictures, but it also covers people who are blind or otherwise unable to recognise an image visually.

Furthermore, while search engine image recognition technology has dramatically improved over the years, search crawlers still can’t “see” the images on a website page like humans can, so leaving the interpretation completely in their hands isn’t a good idea. This is handled well through image names and alt tags. Therefore, it is also a good idea to put your focus on alt tags to optimize SEO in e-commerce.

D. Related Questions and Reviews

Including Frequently Asked Questions (FAQs) on a product page is an effective e-commerce SEO strategy that can provide you with a competitive advantage. By responding to any inquiries that the buyers might have, you eventually improve your visibility in search results. This also influences your on-page conversions in a very positive manner. Furthermore, it will also help you to retain users on your e-commerce website for a longer period of time, which is a strong Google signal.

The reviews are also an excellent idea to improve your SEO in e-commerce.  Users can evaluate your products using plugins available for Shopify and WooCommerce. This will be a terrific source of user-generated methods for obtaining “stars” in your Google search results making your product listings more appealing on the Google search results page.

E. Schema data 

The on-page content is the heart of your website. It’s the information that Google examines and understands in order to properly index and rank your content. It’s possibly the most crucial thing you can do to lay the groundwork for your e-commerce SEO strategy.

Schema data refers to the stars, pricing information, and “in stock” information that is displayed on the Google search results page. The information that your website code “tells” Google is referred to as schema data. Google, in turn, pulls that information directly from your website into the search results.

It provides information that helps Google better comprehend your product listings. The good news is that Shopify, WooCommerce, BigCommerce, and many other builders should bring in your schema data by default. If you’re still not sure, use Google’s structured data testing tool.

5. Improving Domain Authority through Link Building

Backlinks are basically connections from other websites to your own website. They play a vital role in SEO ranking.

Link building is one of the most difficult components of SEO, yet it can provide strong SEO results. Backlinks are one of the finest methods for Google to comprehend what other people think of your site on the obfuscated internet.

Backlinks play a significant role in informing Google that your website is authoritative. Websites at the top spot on Google have nearly twice as many backlinks as those in the bottom spot.

Link building can be difficult for e-commerce organizations, especially if the offering is relatively homogeneous from the competitors. So, if your product isn’t particularly distinctive, you’ll need to be inventive. 

You might also like, Internal Linking For SEO- Why and How To Do Link Building?

The most effective methods for obtaining backlinks for e-commerce stores are as follows.

A. Guest posts

Guest posts have always been a powerful source of outreach and link development which has a very positive effect on SEO for e-commerce. Guest blogging works on the premise that bloggers, influencers, and editors spend too much time generating content for their websites.

Many of them welcome guest posts and articles from other industry experts. It’s a win-win situation. It allows the writers to put links back to content on their site in exchange for relevant content. 

B. Press

Press releases and other public relations opportunities are valuable sources of linkages. If you’ve recently released a new product, formed a new relationship, or recruited a notable team member, you can do yourself a favour and obtain some backlinks through press releases.

You can think of hiring a public relations expert or a professional agency if you can afford it, and look for newspapers that will write about your news. Editors would enjoy hearing from you as long as you’re courteous and have genuine stories. Find new strategies to create publicity opportunities for your company on a regular basis to grab the attention of the audience.

C. Reaching Out To Influencers

Reaching out to the influencers to promote your products and brands has always been a very successful strategy. Find product roundups and articles on your industry/product and just ask to be included. You can send them the influencers’ complimentary samples in exchange for inclusion in their posts to reach out to a wider customer base.

Also read, Impacts of Social Media in SEO: Techniques and Tricks to Boost SEO

D. Vendors 

You can offer products from other brands in your shop. If that’s the case, it can be as simple as asking them to include a link to your site on their “vendors” page, “about us” page, or blogs. 

E. Include Testimonials and Reviews

Word of mouth is one of the most effective techniques of marketing. If a buddy recommends a product, you are more likely to buy it than if no one has suggested it to you.

The same is true for your online store. The presence of product reviews on each product page enhances the likelihood of a sale. This is referred to as “social proofing.” Product reviews are critical for driving sales and establishing trust between your company and its customers.

The addition of product reviews to each of your pages helps to guarantee that each product page on your e-commerce website is distinct from those of your competitors. It also helps to increase the amount of content on your website and contributes heavily to e-commerce SEO.

6. Adding Blogs to your e-commerce Website

Including blogs is another e-commerce SEO smart practice that most e-commerce companies must utilise.  Blogging is often regarded as the most cost-effective content marketing technique, and it is frequently used by firms all over the world to effectively engage and captivate potential clients. Blogs on an e-commerce website can tremendously help your company drive more visitors, and increase leads contributing to higher sales and profits.

More written content = More Indexable Content for Google.

Blogs play a significant role in improving your e-commerce SEO performance by increasing brand awareness and delivering a more authentic voice and personality. Blogging for e-commerce not only enhances website traffic and advertises items and services, but also helps potential consumers create trust and loyalty. You can incorporate all of the long-tail keywords you want to rank for into your blog entries to increase search traffic to your store for achieving higher visibility.

Please read: Top 15 Reasons Why You Need Blogging For e-commerce Stores

7. Improve Website Performance and User Experience

It is essential to design an e-commerce website that is fast-loading and user-friendly to offer a better customer experience. You should also focus your efforts on making your e-commerce website fast loading, responsive and mobile-friendly to provide a good customer experience.

It is found through studies that 79% of smartphone users make an online purchase using their mobile devices.  Mobile is the fastest-growing device, with people using it for nearly all of their internet activity. This fact emphasizes the significance of website performance and user experience on mobile devices to satisfy the demand of such a huge network.

A. Optimizing Images

Optimizing images on your e-commerce store is very crucial from the perspective of e-commerce SEO. Begin by looking at images to see how you can speed up your website.

Product websites include a plethora of photographs, which are sometimes big in size. Make sure your photos are small in file size to avoid being the cause of a sluggish website. Each product picture should have a file size of less than 300KB.

Images do not have to be 2000 × 3000 pixels in size. Reduce this as much as feasible to match your demands while still allowing your viewers to see the image. It’s all about balancing size and speed.

B. Enable Browser and Image Caching

Caching is the browser’s temporary storing of your page and information for future viewing. Consider it your product page, with its contents momentarily saved on your customer’s browser.

Enabling browser cache can significantly enhance the speed and load times of your website when a customer returns to it. Therefore, try enabling it effectively to improve your e-commerce SEO.

Wrapping Up

e-commerce SEO is a powerful technique to improve your search engine rankings, increase brand visibility, and drive consumer traffic to your website.

SEO for e-commerce websites can turn out to be cost-effective when done properly and can help in optimizing your online store and scaling it up for higher business profits.

Hope you enjoyed reading this blog. Keep coming back for more!!!

Ashish Malik

Ashish Malik

Ashish Malik is 360° Digital Marketing Expert. Moreover he is Founder of JSDM and Paid marketing expert with 15+ years of industry experience.
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