Advance Search Engine Marketing Training
Improve Your Profile, Be Job Ready, Grow Your Business
- Availability of hybrid classes.
- 100% Placement opportunities
- Training under experts
- Practical learning methodologies
- Community support
- Oriented learning
- Rank website higher in SERP
- Internships for self-acknowledgment
Advance, In-depth, and 100%Practical Program. Personalized Classroom SEM training in Jaipur.
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SEM Training In Jaipur Upcoming Batch
Course Duration
15 Days
Starting Time
8th July
Class Duration
1 Hour
Teaching Mode
Classroom/ Online
LOOKING FOR SEM TRAINING IN JAIPUR?
- Since 2009, JSDM is renowned for its expertise over Internet marketing. Our experts here, possess more than 15 years of experience of teaching in digital marketing.
- SEM however, is a complete internet-based marketing module that involves paid strategies of search engine marketing.
- Our experts here will familiarize you about all the effective strategies in and around paid marketing. Along with the do’s and don’ts in SEM through your own desirable projects that you’ll be working on in here.
What is SEM
SEM or “Search Engine Marketing” is a form of internet marketing implemented by the digital marketers to improve the visibility of website’s result over the SERP through paid strategies including Ad-words, PPC, etc.
SEM or “Search Engine Marketing Management” is a term that is recently used in the place of SEM.
However, the meaning is no way different but according to some experts, SEMM is believed to be focused in ROI only, whereas others say SEMM include both the faces i.e. ‘unpaid as SEO’ & ‘paid as PPC or Ad-words’ of marketing unlike SEM which plays around paid marketing only.
SCOPE in SEM
Search Engine Marketing for an organization is just everything for its online existence.
Once you are adept in SEO as well as the paid strategies of online marketing like Ad-words and PPC, you are in the smallest but the richest circle of digital market people.
SEM experts are often treated equivalent to the digital marketers because of SEM’s diversity. Though, digital marketer is a term used for someone who is apt in every field of digital marketing which includes SEM + Social Media. However, SEM talks nothing about social media and its marketing.
Digital Marketing Course Modules
- Introduction to Marketing Fundamentals
- How to Create a Buyer Persona
- 8 Ways to Find Your Audience Online
- How to Identify Your Unique Selling Proposition
- Assignment – Marketing Fundamentals
- Introduction to Market Research
- Why Typeform?
- How to Design Your Online Survey
- How to Distribute Your Online Survey
- How to Analyses Your Survey Results
- Assignment – Market Research
- Quiz – Market Research
- Introduction to Copywriting
- What is Copywriting &Why is it Important?
- How to Write For Your Buyer Persona
- Attention – Headlines are “Eighty Cents of the Dollar”
- 11 Tips to Write Magnetic Headlines
- A.I.D.A – Interest, Desire & Action
- Assignment – Copywriting
- Introduction to SEM
- Benfits of SEM
- Advertising Strategies
- Campaign Setup
- Types of Campaigns
- Bidding Strategies
- Budget Settings
- Ad scheduling
- Instagram , Whatsapp and Facebook ads using Pixel
- Assignment – Market Research
- Quiz – Market Research
Set Up a Website
- Introduction to Facebook Marketing
- Why Facebook?
- Create Your Facebook Page
- Facebook Icon
- Facebook Cover Image
- Description & About Page
- Apps &Tabs
- Page Settings
- 9 Post Formulas Gauranteed to Drive Engagement
- Edgerank Algorithm
- Caption This Photo
- Quotes
- Native Videos
- Facebook Contest
- 5 More Facebook Post Formulas
- Content Strategy
- 10 Tactics to Start Getting Organic Likes
- Use Email to Drive Organic Likes
- Use Facebook Groups to Drive Organic Likes
- Add a Facebook Like Box to Your Website
- Secret Strategy to Increase Page Likes
- 5 Facebook Insights Reports to Measure Success
- Assignment – Facebook
- Introduction to Google Adwords
- Benefits of Google Adwords
- How Google Adwords Works
- Define Success & Set Up Tracking
- Analyses Your PPC Competition
- Have a Congruent Landing Page
- Select The Right Campaign Type
- Target Your Audience
- Determine Your Bids & Budgets
- Write Effective Ads
- Choose Profitable Keywords
- Advanced Campaign Settings
- Measure & Optimise
- Assignment – Google Adwords
- Introduction to Google Analytics
- Install Google Analytics
- Enable These 3 Essential Reports
- Set up Goal Tracking to Measure Success Filter Internal Traffic So You Don’t Skew Your Data
- Add Custom Dashboard to Reveal 12 Essential Metrics
- Get Notified for Traffic Drops & Spikes with Custom Alerts
- Make Google Analytics Annotations So You Don’t Forget
- Analyze Demographics Reports (Age, Gender, Interests & Behaviour)
- Analyze Geo Report (Language & Location)
- Analyze Technology & Mobile Report (Browser, OS & Devices)
- Analyze Acquisition Overview Report
- Analyze Source/Medium Report
- Analyze Best Days to Post
- Use Campaign Tagging to Improve Acquisition Data Accuracy
- Analyze Landing Pages Report
- Analyze All Pages Report
- Analyze Exit Pages Report
- Analyze Goals Report
- Assignment – Google Analytics
- Bonus: How to Remove Spam Traffic
- Quiz – Google Analytics
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Benefits Of Having SEM Skills
How Much I can Earn through SEM?
SEM experts are sounder than the SEO executives in earnings, as paid marketing is simply a heavier liability.
Hike in this stream depends upon the results and figures you will get back to your business as ROI.
As an SEM expert, your work-life will revolve around money. Firstly, you would invest in PPC or Ad-words, and then it’ll come back in the form of a lead or a customer as a return of income source.
Conclusively, it is a job of potential liability but a profession with bigger opportunities as well.
