On successfully completing our digital marketing courses, this certification from JSDM will lead your journey towards your dream.
Advance Search Engine Marketing Training
Looking For SEM Training in Jaipur?
- Since 2009, JSDM is renowned for its expertise over Internet marketing. Our experts here, possess more than 15 years of experience of teaching in digital marketing.
- SEM however, is a complete internet-based marketing module that involves paid strategies of search engine marketing.
- Our experts here will familiarize you about all the effective strategies in and around paid marketing. Along with the do’s and don’ts in SEM through your own desirable projects that you’ll be working on in here.
What is SEM?
SEM or “Search Engine Marketing” is a form of internet marketing implemented by the digital marketers to improve the visibility of website’s result over the SERP through paid strategies including Ad-words, PPC, etc.
SEMM or “Search Engine Marketing Management” is a term that is recently used in the place of SEM.
However, the meaning is no way different but according to some experts, SEMM is believed to be focused in ROI only, whereas others say SEMM include both the faces i.e. ‘unpaid as SEO’ & ‘paid as PPC or Ad-words’ of marketing unlike SEM which plays around paid marketing only.
SCOPE in SEM
Search Engine Marketing for an organization is just everything for its online existence.
Once you are adept in SEO as well as the paid strategies of online marketing like Ad-words and PPC, you are in the smallest but the richest circle of digital market people.
SEM experts are often treated equivalent to the digital marketers because of SEM’s diversity. Though, digital marketer is a term used for someone who is apt in every field of digital marketing which includes SEM + Social Media. However, SEM talks nothing about social media and its marketing.
Digital Marketing Course Modules
- Introduction to Marketing Fundamentals
- How to Create a Buyer Persona
- 8 Ways to Find Your Audience Online
- How to Identify Your Unique Selling Proposition
- Assignment – Marketing Fundamentals
- Introduction to Market Research
- Why Typeform?
- How to Design Your Online Survey
- How to Distribute Your Online Survey
- How to Analyses Your Survey Results
- Assignment – Market Research
- Quiz – Market Research
- Introduction to Copywriting
- What is Copywriting &Why is it Important?
- How to Write For Your Buyer Persona
- Attention – Headlines are “Eighty Cents of the Dollar”
- 11 Tips to Write Magnetic Headlines
- A.I.D.A – Interest, Desire & Action
- Assignment – Copywriting
- Introduction to SEM
- Benfits of SEM
- Advertising Strategies
- Campaign Setup
- Types of Campaigns
- Bidding Strategies
- Budget Settings
- Ad scheduling
- Instagram , Whatsapp and Facebook ads using Pixel
- Assignment – Market Research
- Quiz – Market Research
- Introduction to Facebook Marketing
- Why Facebook?
- Create Your Facebook Page
- Facebook Icon
- Facebook Cover Image
- Description & About Page
- Apps &Tabs
- Page Settings
- 9 Post Formulas Gauranteed to Drive Engagement
- Edgerank Algorithm
- Caption This Photo
- Quotes
- Native Videos
- Facebook Contest
- 5 More Facebook Post Formulas
- Content Strategy
- 10 Tactics to Start Getting Organic Likes
- Use Email to Drive Organic Likes
- Use Facebook Groups to Drive Organic Likes
- Add a Facebook Like Box to Your Website
- Secret Strategy to Increase Page Likes
- 5 Facebook Insights Reports to Measure Success
- Assignment – Facebook
- Introduction to Google Adwords
- Benefits of Google Adwords
- How Google Adwords Works
- Define Success & Set Up Tracking
- Analyses Your PPC Competition
- Have a Congruent Landing Page
- Select The Right Campaign Type
- Target Your Audience
- Determine Your Bids & Budgets
- Write Effective Ads
- Choose Profitable Keywords
- Advanced Campaign Settings
- Measure & Optimise
- Assignment – Google Adwords
- Introduction to Google Analytics
- Install Google Analytics
- Enable These 3 Essential Reports
- Set up Goal Tracking to Measure Success Filter Internal Traffic So You Don’t Skew Your Data
- Add Custom Dashboard to Reveal 12 Essential Metrics
- Get Notified for Traffic Drops & Spikes with Custom Alerts
- Make Google Analytics Annotations So You Don’t Forget
- Analyze Demographics Reports (Age, Gender, Interests & Behaviour)
- Analyze Geo Report (Language & Location)
- Analyze Technology & Mobile Report (Browser, OS & Devices)
- Analyze Acquisition Overview Report
- Analyze Source/Medium Report
- Analyze Best Days to Post
- Use Campaign Tagging to Improve Acquisition Data Accuracy
- Analyze Landing Pages Report
- Analyze All Pages Report
- Analyze Exit Pages Report
- Analyze Goals Report
- Assignment – Google Analytics
- Bonus: How to Remove Spam Traffic
- Quiz – Google Analytics
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Availability Of JOBs
Facts about jobs in Search Engine Marketing
This combination of SEO + PAID marketing expert is very rare. Thus, the competition is very short, however the demand is high.
Big organizations are usually found more inclined towards paid marketing, thus SEM experts are those they are usually seeking for.
Not only after getting financially sound, but even at the beginnings, the businesses nowadays prefer paid marketing as an important part of success in the digital world.
Benefits of SEM course
TECHNOLOGY FROM TOMORROW
It brings the customers more frequently than SEO.
It is believed that paid marketing, despite being a paid marketing strategy, helps organic traffic and rankings in SERP.
It increases the brand’s visibility with minimal efforts. Money works on it.
You can shoot the Ads precisely and target your niche audience on location and language basis.
Though every field has its own expert. But the digital marketer is supposed to be inspecting them all single-handedly.
How Much I can Earn through SEM?
SEM experts are sounder than the SEO executives in earnings, as paid marketing is simply a heavier liability.
Hike in this stream depends upon the results and figures you will get back to your business as ROI.
As an SEM expert, your work-life will revolve around money. Firstly, you would invest in PPC or Ad-words, and then it’ll come back in the form of a lead or a customer as a return of income source.
Conclusively, it is a job of potential liability but a profession with bigger opportunities as well.
Are you ready to Build Your Digital Future?
Features of JSDM
Leading Industry Trainers
Live Project Training
Dedicated Labs
Affordable Price
An Effigy Of Our Certificate
Get Our Certification And Be Job Ready
Get in touch with our mentors
Teachers
A mentor is someone who allows you to see the hope inside yourself.
Mentors are capable of leaving a deep impact on each of us. We understand how important the role of a mentor is, that’s why we make sure that our crew has the best fitted and highly experienced experts who are enthusiastic about making every lesson engaging and inspiring for our students.
Our mentors are the guiding force in the innovation expedition. JSDM’s handpicked network of professional leaders shares the valuable knowledge to groom and prepare the next generation of technology and industry leaders.
Ashish Malik
360° Digital Marketing Expert
Geetika Malik
Social Media Expert
Dheeraj Soni
SEO Lead
Bhupendra Singh
Influencer MarketerTestimonials
What They Are Saying
An institute worth choosing for any digital marketing course
Best Digital Marketing Training Institute in Jaipur offering Live project training!!
Yash
NICE DIGITAL MARKETING TRAINING CENTER
As far as Digital marketing Training Institutes in Jaipur are concerned, JSDM has more Internet marketing verticals to learn from.
Piyush
Best in-house technical support I’ve ever found
Their complimentary in-house technical support as domain and hosting was the best thing I found there.
Amrit
Trainers were always familiar while the cross questions
In short, Joining JSDM was worth joining for me.
Komal Mangal
JSDM is quite good for Internet marketing
The Institute has proved itself that It has the best experts for Paid marketing strategies. I have also heard the same about it before joining.
Amolika Swamy
I learned the actual meaning of marketing there
Earlier, I did not know that social media also has a side of that deep level of marketing
Yogesh Gulati
I learned here more than just the course had
JSDM' training has helped me learn contemporary digital marketing skills. I'm satisfied with their in-house support and beyond the course teachings.
Ritika
Social media marketing is worth for social media geeks
I have never thought social media would have this much to do. We all should realize that it is not only to pass time but we can run an entire a business over it. I am student of JSDM. It is best institute for Digital Marketing in Jaipur
Aman Pareek
I think, JSDM is best for Internet marketing specifically
Though I was not aware about other courses in detail, but I can say that JSDM is a worth choice for Internet marketing training
Aashi Singh
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