Advance Search Engine Marketing Training

Looking For SEM Training in Jaipur?

Since 2009, JSDM is renowned for its expertise over Internet marketing. Our experts here, possess more than 15 years of experience of teaching in digital marketing.
SEM however, is a complete internet-based marketing module that involves paid strategies of search engine marketing.
Our experts here will familiarize you about all the effective strategies in and around paid marketing. Along with the do’s and don’ts in SEM through your own desirable projects that you’ll be working on in here.

What is SEM

SEM or “Search Engine Marketing” is a form of internet marketing implemented by the digital marketers to improve the visibility of website’s result over the SERP through paid strategies including Ad-words, PPC, etc.

SEMM or “Search Engine Marketing Management” is a term that is recently used in the place of SEM.

However, the meaning is no way different but according to some experts, SEMM is believed to be focused in ROI only, whereas others say SEMM include both the faces i.e. ‘unpaid as SEO’ & ‘paid as PPC or Ad-words’ of marketing unlike SEM which plays around paid marketing only.

SCOPE in SEM

Search Engine Marketing for an organization is just everything for its online existence.

Once you are adept in SEO as well as the paid strategies of online marketing like Ad-words and PPC, you are in the smallest but the richest circle of digital market people.

SEM experts are often treated equivalent to the digital marketers because of SEM’s diversity. Though, digital marketer is a term used for someone who is apt in every field of digital marketing which includes SEM + Social Media. However, SEM talks nothing about social media and its marketing.

Digital Marketing Course Modules

Marketing Fundamentals

Introduction to Marketing Fundamentals
How to Create a Buyer Persona
8 Ways to Find Your Audience Online
How to Identify Your Unique Selling Proposition
Assignment – Marketing Fundamentals

Market Research

Copywriting

Introduction to Copywriting
What is Copywriting &Why is it Important?
How to Write For Your Buyer Persona
Attention – Headlines are “Eighty Cents of the Dollar”
11 Tips to Write Magnetic Headlines
A.I.D.A – Interest, Desire & Action
Assignment – Copywriting

Search Engine Marketing

Introduction to SEM
Benfits of SEM
Advertising Strategies
Campaign Setup
Types of Campaigns
Bidding Strategies
Budget Settings
Ad scheduling
Instagram , Whatsapp and Facebook ads using Pixel
Assignment – Market Research
Quiz – Market Research

Facebook Ads

Introduction to Facebook Marketing
Why Facebook?
Create Your Facebook Page
Facebook Icon
Facebook Cover Image
Description & About Page
Apps &Tabs
Page Settings
9 Post Formulas Gauranteed to Drive Engagement
Edgerank Algorithm
Caption This Photo
Quotes
Native Videos
Facebook Contest
5 More Facebook Post Formulas
Content Strategy
10 Tactics to Start Getting Organic Likes
Use Email to Drive Organic Likes
Use Facebook Groups to Drive Organic Likes
Add a Facebook Like Box to Your Website
Secret Strategy to Increase Page Likes
5 Facebook Insights Reports to Measure Success
Assignment – Facebook

Google Adwords

Google Analytics

Introduction to Google Analytics
Install Google Analytics
Enable These 3 Essential Reports
Set up Goal Tracking to Measure Success Filter Internal Traffic So You Don’t Skew Your Data
Add Custom Dashboard to Reveal 12 Essential Metrics
Get Notified for Traffic Drops & Spikes with Custom Alerts
Make Google Analytics Annotations So You Don’t Forget
Analyze Demographics Reports (Age, Gender, Interests & Behaviour)
Analyze Geo Report (Language & Location)
Analyze Technology & Mobile Report (Browser, OS & Devices)
Analyze Acquisition Overview Report
Analyze Source/Medium Report
Analyze Best Days to Post
Use Campaign Tagging to Improve Acquisition Data Accuracy
Analyze Landing Pages Report
Analyze All Pages Report
Analyze Exit Pages Report
Analyze Goals Report
Assignment – Google Analytics
Bonus: How to Remove Spam Traffic
Quiz – Google Analytics

Book Free 30 Min Consultancy Call From Our Experts

Availability Of JOBs

Facts about jobs in Search Engine Marketing

This combination of SEO + PAID marketing expert is very rare. Thus, the competition is very short, however the demand is high.

Not only after getting financially sound, but even at the beginnings, the businesses nowadays prefer paid marketing as an important part of success in the digital world.

Big organizations are usually found more inclined towards paid marketing, thus SEM experts are those they are usually seeking for.

Benefits of SEM course

TECHNOLOGY FROM TOMORROW

It increases the brand’s visibility with minimal efforts. Money works on it.

You can shoot the Ads precisely and target your niche audience on location and language basis.

It is believed that paid marketing, despite being a paid marketing strategy, helps organic traffic and rankings in SERP.

It brings the customers more frequently than SEO.

How Much I can Earn through SEM?

SEM experts are sounder than the SEO executives in earnings, as paid marketing is simply a heavier liability.

Hike in this stream depends upon the results and figures you will get back to your business as ROI.

As an SEM expert, your work-life will revolve around money. Firstly, you would invest in PPC or Ad-words, and then it’ll come back in the form of a lead or a customer as a return of income source.

Conclusively, it is a job of potential liability but a profession with bigger opportunities as well.