There are various options available in the market for WordPress SEO plugins, each with its unique features and functionalities. Yoast and RankMath are considered the most popular ones for improving the rankings of a website on SERP.
Yoast SEO has dominated the SEO world for many years. However, a new competitor has recently emerged who has successfully built up a large community in a very short period, popularly known as Rank Math.
There are major significant differences between Rank Math or Yoast SEO that one should be well aware of to select the best tool according to your needs and demands of the business.
If you have been debating between Rank Math or Yoast SEO for your website’s search engine optimization, then in our hands-on Rank Math vs. Yoast SEO comparison, we’ll delve into the key differences to assist you in making your decision.
Introduction to Yoast SEO
Yoast SEO is one of the most reputed and well-respected WordPress SEO plugins. It is a brilliant and comprehensive plugin that is considered simple and beginner-friendly and comes with a plethora of amazing features to help you with SEO.
The best feature of Yoast is the ability to customize the headings, page titles, and meta-descriptions, which means you can assign different headings and page titles to each post.
Its advantage is that it allows you to offer many variations in keywords in each heading and page, assisting you in improving the quality of the post by providing useful insights to avoid using the same keywords repeatedly.
One more advantage of Yoast SEO is its ability to implement schema and generate an XML sitemap for all your website content, making it easier for search engines to crawl to your website. It also helps you easily import your SEO data in case you are using another SEO plugin.
Yoast SEO’s free version has fewer features, but the Yoast SEO team does offer several pro-add-ons that can be used to supplement the core features.
However, as previously stated, Yoast SEO charges for features that Rank Math provides for free, such as a redirect manager, multiple keyword analysis, and internal link suggestions.
Introduction to RankMath SEO
Rank Math is relatively a newcomer to the WordPress SEO arena. It was launched way back in late 2018. While the SEO plugin is new, Rank Math comes from MyThemeShop, a well-established WordPress development team.
Rank Math has rapidly grown in popularity since its initial release, and it now ranks as the second-most popular WordPress SEO plugin. It’s gone from almost nothing to over 500,000 active installs in less than two years, which is impressive for a WordPress plugin. As you’ll see below, it’s grown largely due to a long list of free features.
We have prepared this comparison table to effectively represent the difference between Rank math and the Yoast SEO plugin. Here the features mentioned in the table are taken from the free versions of each plugin.
|Features||Yoast SEO plugin||Rank Math SEO plugin|
|Set SEO titles and meta description||✔||✔|
|Content and SEO Analysis||✔||✔|
|Social media description||✔||✔|
|Focus Keyword Analysis||✔||✔|
|Search Console integration||✔||✔|
|Basic Woocommerce SEO||✔||✔|
|Internal Link Counter||✔||✔|
|CornerStone content||✔||goes by the name “pillar content”|
|Multiple Focus Keywords||Premium||✔|
|Internal Link Suggestions||Premium||✔|
|Local SEO and Knowledge graph||Premium||✔ [only 1 location for free]|
|Advanced Woocommerce SEO||Premium||Premium|
Besides this, if you are buying the premium of rank math, you will get some more features that are not available in Yoast SEO so far. These features include:
- Keyword rank tracking
- Google trends integration
- Multiple locations for local SEO
- 20+ additional pre-defined schema types
- Google AdSense earning history
- Watermark social media images
Rank Math or Yoast SEO: Which one is best for you?
Having learned about the detailed features list of both Rank Math or Yoast SEO, now let’s dive deep into more comparisons between them to analyze and conclude which one is best for you.
We will be differentiating the two based on a few major criteria which are related to user experience.
- Setup Process
- Keyword Optimization
- Google Search Engine Console Integration
Both Rank Math or Yoast SEO are simple to install and configure. They offer interactive wizards to walk you through each step to assist you in an easy setup process.
But Rank Math offers two modes of setup, easy and advanced.
The easy setup process is highly useful for beginners who might find all of the options overwhelming. Rank Math facilitates this process using the default settings.
The advanced mode is appropriate for professionals and seasoned SEO specialists who want complete control over their websites.
Rank Math allows you to assign five keywords to your posts by default. However, you can easily increase this number to unlimited keywords by adding a filter to your page editor.
Yoast SEO allows you to optimize your posts for a single keyword, or up to five if you upgrade to the Pro version. While adding more keywords isn’t always better for SEO, it can help your page rankings by including key variations or synonyms.
Rank Math displays its SEO suggestions in the sidebar, which can be activated by clicking the Rank Math button on the toolbar, while Yoast SEO’s suggestions are displayed at the bottom of the page or in the editor sidebar.
Overall, both tools provide similar recommendations. Rank Math assigns a numerical rating to your keyword optimization efforts, with a score of 80 being the best. The Yoast SEO assessment is less specific, displaying an orange light when your content needs improvement and a red light when it is unacceptable.
Furthermore, the sidebar placement is far more convenient when editing the post. As a result of these factors, Rank Math has more advantages.
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Google Search Engine Console Integration
When it comes to Search Console integration, Rank Math makes things a lot easier. You can even integrate the Search Console during the setup process, all you have to do is enter and verify your Gmail account, and it will fetch the associated Search Console data in your WordPress dashboard.
Yoast SEO also allows you to integrate the search console. However, it does not provide an interface through which you can view your search console records directly. Those who want to learn how to integrate such tools and use other google tools for their digital marketing projects, can join digital marketing in Ajmer and develop such skills.
Both Rank Math or Yoast SEO are free to use on WordPress.org. Then, both developers sell premium versions with additional features.
Rank Math offers two options for its premium version.
Pro – $59 – track up to 1,000 keywords and use them on an unlimited number of personal websites.
Business – $199 – track up to 20,000 keywords and use them on an unlimited number of personal and client websites.
On the other hand, Yoast SEO has multiple types of premium offerings, among which is the “premium Yoast plugin,” which grants you access to features such as multiple keyword analysis, internal link suggestions, and more. The core premium offering costs $89 for use on a single site; however, discounts are available for multi-site licenses.
Overall, the premium version of Rank Math is more affordable than Yoast SEO for three reasons:
- The top-tier prices of Rank Math are lower than those of Yoast SEO.
- Rank Math has a single premium plan that includes all features, whereas Yoast SEO has multiple premium extensions. For example, if you want to add Local SEO support, you must do so separately.
- Rank Math’s premium plan allows for an unlimited number of websites, whereas Yoast SEO does not.
Yoast SEO has remained the market leader in the past because of its comprehensive content analysis and ease of use. On the other hand, Rank Math has recently gained traction, so it’s worth investigating both options to ensure that you’re selecting the best tool for your site.
In terms of the number of features available, Rank Math outperforms Yoast SEO, especially when only the free versions are considered. But it doesn’t imply that it’s “better.”
Yoast SEO is a fantastic tool for beginners. It will assist you in writing better posts and optimizing your content for target keywords. However, to access any advanced settings, you must upgrade.
For SEO specialists who need to delve deeper into analytics and content optimization, Rank Math is a clear winner. It also allows you to add unlimited keywords and completely control your on-page SEO for free.
Overall, both Rank Math or Yoast SEO offer similar results. However, Rank Math gives you a numeric rating for your keyword optimization efforts. Here a score above 80 is usually considered most optimal.
Rank math’s interface is easy to use, and you can automate most tasks even if you don’t know much about SEO. Therefore, it’s a robust, all-around tool for beginners and advanced users alike.
Thus concluding, Rank Math proves to be more advantageous than Yoast SEO.
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Frequently Asked Questions (FAQ)
Which is better, Yoast SEO or rank math?
Presently rank math is outrunning Yoast SEO in both free and paid versions. Not only is it user-friendly for beginners, but it also has extra advanced features for professionals when compared to its competitors. Moreover, the premium of rank SEO is cost-effective than Yoast as well.
Is rank Math any good?
Rank math so far has all the major options that any SEO plugin tool should have. If your SEO strategy is correct and you are working in the right direction, rank math can make your journey easy through its efficient features. If you are using an SEO tool for the first time, rank math would feel like magic.
Is Yoast SEO the best?
Yoast SEO is one of the best SEO tools for WordPress users. However, its immediate competitor rank math has been noticed to be outperforming since its release in 2018 and is improving day by day. However, if you are fluent with Yoast SEO and its interface, you don’t necessarily need to migrate to rank math.
What is better than Yoast?
Rank math will be unarguably the best answer to this question if we talk of WordPress tools. But relying entirely upon a plugin like Yoast or rank math for SEO would not be a smart choice. One should be continuously studying and practicing traditional SEO for better results.
Is rank Math better than Yoast?
If you compare the user interface of both plugins, you will find that rank math is more user-friendly or easy to understand. Moreover, selecting the easy mode during installation would make the working much easier through its default settings, which you can change anytime for advanced controls.
Is rank Math good for SEO?
Rank math or Yoast SEO will not actually do the SEO for you, but these tools are meant to tell you what’s missing and what you can do to the content to make it more SEO friendly. Each plugin has its own way to rank the content and show you suggestions in the form of parameters that you can fulfill to improve on-page SEO.