Advance PPC Training in Jaipur

Looking For Digital Marketing Course in Jaipur?

What is PPC?

Pay-per-click is a model of internet marketing in which the service provider shoots ads for its service-oriented keywords and pays certain amount to the ad-holder or publisher, usually a search engine or any website owner.

In the case of a search engine as a publisher, bidding is done to place the keyword at the top most position. The higher the advertisers, the higher will be the bidding rate.

However, in the case of a website as a publisher, website owners usually charge a fixed price to carry or advertise your keyword.


Digital marketing is a basic need today, and PPC acts as a booster to marketing campaigns. If you think you have a better understanding for public’s search queries like ‘how would people search for a service’ or ‘the keywords they could search for’, you can be the player of huge demand at a global level.

Also note that, there are very less PPC experts in the digital marketing world. But marketers just need them because PPC helps them in achieving the business targets more quickly.

Ultimately, PPC has lower competition comparatively but higher number of voids to be filled with experts.

Digital Marketing Course Modules

  • Introduction to Marketing Fundamentals
  • How to Create a Buyer Persona
  • 8 Ways to Find Your Audience Online
  • How to Identify Your Unique Selling Proposition
  • Assignment – Marketing Fundamentals
  • Introduction to Market Research
  • Why Typeform?
  • How to Design Your Online Survey
  • How to Distribute Your Online Survey
  • How to Analyse Your Survey Results
  • Assignment – Market Research
  • Quiz – Market Research
  • Introduction to PPC
  • Google Adwords
  • Facebook Ads
  • Keyword Targeting
  • Campaign Management
  • Campaign Targeting
  • Introduction to Landing Page
  • Assigment – Pay Per Click
  • Introduction to Google Adwords
  • Benefits of Google Adwords
  • How Google Adwords Works
  • Define Success & Set Up Tracking
  • Analyses Your PPC Competition
  • Have a Congruent Landing Page
  • Select The Right Campaign Type
  • Target Your Audience
  • Determine Your Bids & Budgets
  • Write Effective Ads
  • Choose Profitable Keywords
  • Advanced Campaign Settings
  • Measure & Optimise
  • Assignment – Google Adwords
  • Introduction to Facebook Marketing
  • Why Facebook?
  • Create Your Facebook Page
  • Facebook Icon
  • Facebook Cover Image
  • Description & About Page
  • Apps &Tabs
  • Page Settings
  • 9 Post Formulas Guaranteed to Drive Engage­ment
  • Edgerank Algorithm
  • Caption This Photo
  • Quotes
  • Native Videos
  • Facebook Contest
  • 5 More Facebook Post Formulas
  • Content Strategy
  • 10 Tactics to Start Getting Organic Likes
  • Use Email to Drive Organic Likes
  • Use Facebook Groups to Drive Organic Likes
  • Add a Facebook Like Box to Your Website
  • Secret Strategy to Increase Page Likes
  • 5 Facebook Insights Reports to Measure Success
  • Assignment – Facebook
  • What are keywords
  • Types of Keywords
  • Keyword Research Techniques and Tips
  • Keyword Matching Options ( Broad, Exact, Phrase, +Modifier)
  • Negative Keywords
  • Assignment
  • How To Create Campaigns
  • How to Create Ad Groups
  • How to create best ads
  • How to add keywords (Negative)
  • Exercise on Research
  • Assignment
  • How to set Networks
  • Language Targeting
  • Device Targeting
  • Bidding Options
  • Ad Scheduling
  • Ad Delivery
  • Setting Budget
  • URL Tracking
  • Types of Ads in Adwords
  • Rules for writing ad copy
  • Dos and Donts of ads
  • Split Testing of Advertising
  • Ad Policy
  • Display Ad Builder
  • What is Landing Page?
  • How to improve Quality Score?
  • User Experience For Landing Page

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Facts about PPC & its market demand

New ventures and start-ups need PPC experts to give an initial push to their business.
PPC experts are usually very rare.
Even though some limitations come in the pattern of PPC, its demand never dies because it is one of the most beneficial marketing methods to pull back the investment made.

Benefits of Digital Marketing Course


Technology From Tomorrow

You can target your required audience with it.
Your brand/service will get ample exposure through it.
It is quite fair with in terms of expense as you have to pay only when your ad is clicked.
You can scale and measure your results and returns through it.
Though every field has its own expert. But the digital marketer is supposed to be inspecting them all single-handedly.

How much I can Earn through PPC?

With PPC, you can earn both ways as an in-role PPC expert to any organization or as a free-lancer too, for multiple clients simultaneously. PPC has safe and a very figurative scope of earning with a promising mind required in advance.

Are you ready to Build Your Digital Future?

Features of JSDM

Leading industry trainers
Leading Industry Trainers
Live Project Training
Live Project Training
Dedicated labs
Dedicated Labs
Affordable price of digital marketing course
Affordable Price

An Effigy Of Our Certificate


Get Our Certification And Be Job Ready

On successfully completing our PPC Training, this certification from JSDM will lead your journey towards your dream.

Course Completation Certificate

Get in touch with our mentors



A mentor is someone who allows you to see the hope inside yourself.

Mentors are capable of leaving a deep impact on each of us. We understand how important the role of a mentor is, that’s why we make sure that our crew has the best fitted and highly experienced experts who are enthusiastic about making every lesson engaging and inspiring for our students.

Our mentors are the guiding force in the innovation expedition. JSDM’s handpicked network of professional leaders shares the valuable knowledge to groom and prepare the next generation of technology and industry leaders.

Ashish Malik
360° Digital Marketing Expert
Geetika Malik SMO Trainer
Geetika Malik
Social Media Expert
Dheeraj soni seo trainer
Dheeraj Soni
SEO Lead
bhupendra influencer marketing Trainer
Bhupendra Singh
Influencer Marketer


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