Are you trying to foray into the highly competitive arena of e-commerce?
But aren’t sure how would you be able to set your firm foot by attracting more customers and driving better conversions?
Well, here comes the vital role of blogging for e-commerce in the picture, making blogs for business the need of the hour and a powerful marketing tool for gaining authority.
As you are well aware, of late there has been an upsurge in e-commerce businesses across the globe giving rise to stiff competition. With such cut-throat competition existing in the market, how can an e-commerce business differentiate itself from others?
This is exactly where blogs for e-commerce websites come into play. Blogging is by far considered the most cost-effective content marketing tool utilized widely by organizations all across the world to engage and entice potential customers effectively. Blogs on an e-commerce website help to generate more traffic, leads and sales to your business.
Every eCommerce company recognizes the importance of attracting new clients. Since potential consumers frequently surf the internet for information or to learn more about certain product possibilities, blogging has evolved into one of the most effective marketing methods for a company to persuade customers.
In fact, according to Google 59% of purchasers like to read about the product features and their reviews through blogs on e-commerce websites before making the final online purchase process.
Blogs contribute heavily by providing more visibility to the brands and offering a better voice and personality by being an important aspect of SEO success. Blogging for e-commerce not only increases website traffic and promotes the products and services, but also aids in the development of trust and loyalty with potential customers.
This article will focus on why there is a need for blogging in business and the several benefits of blogging for e-commerce as an effective and fascinating marketing tool to drive more web traffic to your website.
But first of all, let’s understand what exactly is blogging for e-commerce?
What is Blogging for e-commerce?
Crafting unique, fascinating and relevant blog content for an e-commerce business specifying your product features, providing useful information and how-to-do tips is known as blogging for e-commerce.
Blogs on e-commerce websites usually contain how-to tips for gathering consumer feedback and ratings and crafting campaigns that enhance brand engagement, and creating long-lasting communities for companies. They also provide the most recent e-commerce statistics and industry studies to assist company owners in staying ahead of the competition.
Blogs on e-commerce are part of the content marketing strategy that helps to boost your sales and profits bringing growth to your business.
Facts & Figures
- 51% of internet customers are inspired to purchase online after reading blogs.
- 61% of online consumers believe in reading blogs to make the purchasing decision.
- 60% of consumers feel more positive about an organization after reading customized content on their blog page.
- 47% of customers read at least 3-5 blog articles before connecting with the business.
- Businesses that use blogs on their websites have 434% more indexed pages.
- Blogging for business helps gets businesses to get 97% more indexed links.
- Small businesses employing blogging for business generate 126%more leads.
- 92% of businesses that blog many times each day have gained a customer as a result of their blog.
- 81% of internet shoppers in the United States trust blogs for information and advice, and 61 per cent have made a purchase based on a blog’s suggestions.
Significance of blogging for e-commerce stores?
One of the primary advantages of blogging is that it assists your eCommerce site in ranking for relevant keywords. When your website ranks for the most relevant search phrases to your items, it makes it simpler for your buyers to find you.
Another advantage is that a blog allows you to address vital questions for your clients and future consumers who are looking for information about an upcoming transaction.
Businesses that use blogs as part of their marketing efforts are tremendously successful in generating new leads. eCommerce marketers that utilize blogs on e-commerce websites earn around 67% more leads than non-blogging marketers.
Blogging is an essential core tool for social media marketing, email marketing, and inbound marketing as well. A blog delivers a consistent flow of content and visitors that you can utilize to benefit your e-commerce business for years to come. And your e-commerce blogs can also serve as an ideal anchor for the various digital marketing platforms.
How Do Blogs Help with Marketing?
Your first aim as an eCommerce business owner should be to bring qualified website traffic to your store and convert that traffic into paying clients. Many eCommerce businesses use paid advertising to boost visitors, which is an excellent place to start.
While blogging is not a quick solution to your marketing problems, it is a long-term and extremely successful technique. Marketers that include blogging in their marketing plan are 13 times more likely to see a positive return on investment (ROI) than marketers who do not include blogging in their marketing strategy.
However, if you mix blogging with paid advertising, you will begin to see a rise in organic internet traffic, as well as the length of time visitors, spend on your site and browse your online store.
Blogging, when employed as part of a marketing plan, has the potential to generate high-quality leads.
If you too have a flair for writing and are interested in learning the nuances of blogging, you can join a reputed Digital Marketing course to upgrade your skills and head towards a very fruitful career.
Benefits of Blogging for Business
Blogs on e-commerce websites prove to be an amazing way to inform your audience about your products and services and to stay on the mind of the audience for generating higher leads and sales.
A well-thought-out blogging strategy may help you maintain customer connections, create recurrent inbound traffic, and promote new goods and services all while strengthening your brand.
Blogging for e-commerce also allows you a great deal of freedom in terms of expression. To make your e-commerce blog valuable to your business, you must consider taking a variety of approaches, including various types of content, narratives, and distribution methods.
Have a look at the various benefits of blogging to help improve your eCommerce business.
1. Blogging on e-commerce Stores Assists in Driving more Web Traffic
Crafting unique, informative and relevant content helps in effectively enticing and engaging the customers and propelling them to come for more thus driving in more web traffic to your e-commerce website.
Blogging for e-commerce helps in enhancing the total traffic to your e-commerce website, which is a key ranking indication for Google. This implies that when your traffic grows, you will have a higher overall ranking. This increased traffic may direct visitors to the things you want them to buy if each blog post is written for a specific target and has the correct funnel in place to drive sales.
Every time you write and publish an e-commerce blog on your website, you add another indexed page to your website, which directly means you get a better chance to appear on the search engine results page (SERP) and attract more organic traffic to your website for increasing the growth of your business. The more pages you have on your store, the easier it will be for people to locate them and see what you’re offering.
2. Boosts visibility on Google
Blogging for e-commerce helps you to add many pages to your product listings. Consider each blog post to be a portal to your online store. The more pages Google indexes from you, the higher will be your visibility on the search results. And higher is the exposure of your e-commerce website to Google, the more traffic you’ll receive to your online store.
In order for your website to rank well, you must regularly publish fresh and updated content. Google mostly prefers original and relevant content and blogging is an excellent opportunity to generate high-quality, new stuff that will help you climb the ranks.
Blogs on e-commerce websites aid in the development of both on-page and off-page connections to your website. The more regularly you write and the more solid SEO keywords you employ, the better your website ranks on Google
3. Encourages Calls-To-Action (CTA)
Blogging for e-commerce can open up new avenues for reaching out to customers in ways that most e-commerce company owners cannot think of. You have their attention when they are reading your material, and you have the opportunity to guide them to wherever you want them to go, which is generally different product sites.
When you write a blog for an e-commerce store on topics other than your own products, such as new trends in your sector, customer success stories, frequently asked questions, and testimonials, you tend to attract more visitors and also get a chance to convert them into potential customers. For that, you must utilise a “call to action” throughout the content to navigate the visitors to one of your product pages explicitly for increasing your sales.
4. Better Internal and External linking
Blogs can allow you to improve your SEO by allowing you to create internal and external links from and within your website. Link development through backlinks and interlinking is considered one of the most successful means of increasing exposure to your website.
Having an e-commerce blog allows you to connect with the community and blogosphere, allowing you to form connections with other website owners and bloggers and encourage them to start connecting to the content you’ve made rather than just your product pages.
Spending effort developing links to better-ranked non-competitor websites and connecting back to products on your own website can boost your page and website authority thus enhancing your Google rankings while also successfully helping in marketing your products on the e-commerce website.
5. Blogging for e-commerce stores helps Convert visitors to subscribers
Each blog article you produce is a fresh chance to generate new leads, just as each indexed page is another indexed page.
For that, you just need to include a lead-generating call-to-action in each blog on the e-commerce website.
Frequently, these calls to action lead to free ebooks, whitepapers, fact sheets, webinars, trials, or any other content asset for which someone is prepared to share their information.
6. Blogs on e-commerce Simplifies your SEO efforts
Search Engine Optimization is one of the key ingredients of an online business and Search Engine traffic is a highly beneficial source of revenue. To get desired search engine traffic, however, you must provide what the search engines are seeking, which is information that assists website users in finding answers to their digital inquiries.
When eCommerce store owners begin incorporating the benefits of blogging for business into their regular marketing strategies and do it in a way that focuses on search engine traffic, the amount of traffic to their store increases considerably.
7. Helps create trust with prospective consumers
E-commerce blogging serves as an excellent tool for building strong bonds with customers and improving their trust and loyalty to your brand. Blogs for e-commerce are a perfect marketing medium to engage your customers by sharing your stories and establishing the personality of your brand and business which goes a long way in strengthening the bond of customer trust.
8. E-Commerce blogs Can be used as social media content
Social Media Marketing is vital for e-commerce websites. Having a strong presence on social media networks is an excellent method to raise awareness of your business and products.
To be successful on social media, you must maintain your accounts with unique, interesting and high-quality content. You can add photos and videos to your e-commerce blog entries to make them more engaging and appealing to people when they share them.
9. Expand Your Sales Funnel by Opening New Doors
If you operate an eCommerce business, email marketing should be at the top of your list. You want your email list to be full of current clients as well as committed members who can be persuaded and converted into paying customers in the future. Your email list will expand if you offer incentives for people to join your mailing list throughout your e-commerce blog content.
10. Blogging for e-commerce helps Create Voice for Your Brand
To differentiate your eCommerce company from other competitors in the market, you must build a brand voice, and nothing works better than blogs on e-commerce websites and sharing your stories with your audience through highly engaging content.
Starting a blog on your e-commerce website allows you to create the voice and identity of your company. The style of your language, the graphics you employ, and the types of content you generate are used to explicitly express your brand’s value and personality. This enables you to establish your company as a reliable and authoritative voice in your field.
When you’re battling for your voice to be heard, it’s critical to have a distinct tone and voice that complements your business and brand. This will not only make you stand out and distinctive, but it will also help you establish your claim in your field while demonstrating your experience. If you’ve already developed your voice in other channels, such as print advertising or social media, it’s critical to carry it over into your blog entries.
11. Proves industry expertise
Consumers in the digital era desire more than just a convenient online buying experience. Users want to know what happens behind your company’s headquarters doors, how the production process works, and what the firm thinks about new trends and fashion. They also prefer to read frequent industry news and updates, as well as any charity work or special events in which your company is participating.
Having a blog helps you to publish intriguing expert material, such as how-to’s, news, and interviews with your staff, resulting in engaging, shareable content that will position you as the voice of authority.
Publishing useful, relevant, and well-thought-out material establishes you as an industry authority. Even if they are not seeking to buy anything, this keeps people talking about and/or visiting your website.
12. Better Brand Awareness
Users need to be certain that they will not lose their money before making an online purchase, therefore one of the things they do before clicking the “Buy Now” button is search Google for additional information about the specific firm.
If you have an e-commerce blog for your business, it is highly probable that a lot of entries will appear for searches linked to your “brand name,” and aside from indirectly advertising your brand, which serves as a good source for promoting your brand.
To promote awareness and digital activity to your eCommerce business, use sources such as paid advertising, organic traffic, referral sources, and email marketing. Blogging for e-commerce allows you to connect with your audience and show them who you are, what you stand for, where you want to go, and how you plan to get there.
13. Make it easy for others to share your content
Whenever you write blogs for e-commerce stores, all of that useful content increases the likelihood of someone sharing your content due to the relevant information on your website. Instead of merely publishing product pages and urging people to buy, you’ll be able to contribute your own content. This will also encourage other people to share your blogs if they find them worthwhile.
14. E-commerce blogging helps build a loyal and active online community
You can also naturally build a community by blogging, especially if you integrate your blog with your social media profiles, providing additional chances for your business to grow and adapt. By creating consistent and regular blogs that are relevant to your visitors and encouraging them to participate with articles in the comments or by sharing on social media, you will soon build a devoted online following that you can use.
A blog can assist you in developing trust in two ways.
- Firstly when you deliver genuine value to your audience before asking for a sale, people are more inclined to regard you as a partner and not as a salesman.
- Secondly, a blog allows you to represent the brand values and ideals of your company.
Responding to blog-related comments, emails, or tweets on a regular basis can keep the dialogue going, tempting visitors to return frequently for more outstanding content. This also provides you with an additional opportunity to respond swiftly and effectively to any broad concerns your community or customers may have been facing, as well as to make any corporate announcements.
15. E-commerce Blogging is the most affordable method of eCommerce marketing
Blogging for an e-commerce website helps provide companies with an efficient method to create compelling content that can be shared on social media, resulting in a steady stream of visitors to your website for a low cost.
Furthermore, you don’t necessarily need to develop a steady stream of new content and can typically get away with modifying, refining, and updating existing information, which is just as interesting to Google. Furthermore, your blogs on e-commerce must remain relevant for more than a season, attracting fresh people to the site without requiring you to lift a finger once you press publish.
How to Create a Blog Strategy Document
A comprehensive blog strategy should consist of eight main pillars that encompass the what, why, and how of your e-commerce blog.
1. Purpose: Your company’s goals, objectives and challenges serve as the purpose for your blogs on your e-commerce website.
2. Customers: The profile of the target customer that you want to reach out to.
3. Brand Identity: Your brand’s voice and personality are referred to as the brand identity.
4. Publication: A strategy for deciding what and when to publish on your e-commerce website.
5. Distribution: A strategy for driving traffic to your content is known as distribution.
6. Conversion: A conversion strategy is a strategy for turning visitors into subscribers.
7. Technology: Technology refers to the instruments that will be used to carry out your approach.
8. Measurement: Measurement refers to the key performance indicators (KPIs) that you will use to track your progress.
What should you blog about?
That’s an intriguing question, and it’s one of the most typical ones I hear from eCommerce owners when completing an SEO audit.
There are always subjects to discuss on your blog, no matter what area you are in. How do you locate them?
If you did your keyword research correctly, you should already have a list of great long-tail keywords that you can target in your posts.
You can look for “Keyword research for eCommerce blogs” to get more ideas for your blogs on the e-commerce website.
Product Evaluations and How-To Instructions
Most individuals examine product reviews, how-to manuals, product comparisons, and other related information before making a purchasing choice.
These would be excellent blog subjects. You may create detailed instructions that describe how to use your items and how they compare to comparable products. You may also make a video product presentation and post it to your blogs. It’s not as difficult as you think, in fact, there are excellent ready-made video templates available that can help you create videos in minutes to make your work easy.
Get Inspiration from Your Competitors
Examine your competitors’ blogs.
- What are the subjects of their posts?
- What types of content do they post?
- What is the frequency with which they blog?
Of course, you don’t want to imitate their same headlines and content, but understanding how they use blogging can surely provide you with some ideas as well.
In case, your competitors don’t have an active blog, that’s even better because it means you’ll be one step ahead by keeping one.
Share Your Experience
Storytelling is another way to market your company and gain the confidence of potential customers. People enjoy reading success stories, and your company blog is an excellent way to share yours.
Must-have pointers for Blogs on e-commerce
Your blog should include content that your target audience would be interested in reading. Entertain, educate, inform, or do a little of all three. Just keep in mind that it is not about you, but about your clients and their desires and requirements.
Establish Clear Objectives
What do you want to gain from blogging? Ideally, you should concentrate on attracting readers via search engines and social media, cultivating relationships with them, and finally generating sales.
Increase the value of your brand
Blogs can be utilized to not only support but also develop your brand. Blogging provides you with a voice, and you can utilize narrative to engage with consumers and differentiate your business.
It’s fine if you only have time to write one post every month. Just make it a point to meet that once-a-month target on a consistent basis.
What is the optimal frequency for e-commerce blogging?
Well, there is no hard and fast rule for how often you should blog.
However, it has been demonstrated that websites that post blogs on e-commerce websites on a regular basis rank higher and receive more organic traffic than websites that do not publish on a regular basis.
Key pointers to keep in mind
- Create blog content that focuses on terms that people are likely to look for while making purchasing decisions about your items, especially if there is an instructional component.
- Consider having numerous destinations on your e-commerce website to handle the various issues that new visitors have vs those who have already opted to purchase.
- Don’t make every post about your products, but don’t be hesitant to include a link or two whenever possible.
Blogging for e-commerce is invariably the most cost-effective marketing technique for e-commerce businesses. Blogs on e-commerce websites assist to highlight fundamental company values, voice, and personality while also being an important aspect of SEO performance.
Every e-commerce website should have an active blog. When properly built and managed, a blog can drive organic traffic to your site and serve as a channel for communication with your customers.
Blogging for e-commerce offers a lot of promise if you want to promote your brand, generate email subscribers, form relationships with potential clients, and drive sales when used regularly and effectively.
Blogging for e-commerce is a continuous process in which you should constantly keep your target audience in mind while writing industry-specific blogs. The results may not be seen right once, but sticking to a regular routine will help your readers appreciate your efforts.
Frequently Asked Questions (FAQs)
What is e-commerce blogging?
Creating unique, fascinating, informative and relevant blogs for an e-commerce store is known as blogging for-e-commerce businesses.
Blogs on e-commerce contain how-to guidelines for obtaining consumer feedback and ratings, designing campaigns that enhance brand engagement, and creating long-lasting communities for companies. They also provide the most recent e-commerce statistics and industry studies to assist business owners in staying current with trends.
Why blogging is important for business?
Blogging is the most cost-effective marketing strategy to effectively engage the audience through interesting, informative and relevant blogs to persuade a visitor to become a subscriber or potential customers.
Blogs for business help in driving more traffic and sales through higher conversion rates simultaneously improving the link building, brand awareness and trust & loyalty of the customers to the brand. With so many benefits offered by blogs, it is difficult to deny their importance in the business.
What are the benefits of blogging for e-commerce?
There are a plethora of benefits of blogging for e-commerce stores that help a business to grow and prosper. Have a look at a few of the benefits of blogs on e-commerce websites:
- Blogging for e-commerce helps drive more web traffic
- Improves the visibility of your website on Google
- Encourages Call-To-Action (CTA)
- Helps in optimizing SEO efforts
- Cost-efficient Marketing strategy
- Blogging for e-commerce aids in better conversion rates
- Better link building
- Builds trust and loyalty of the customers
- helps build an active online community
- Higher brand awareness
- Higher sales
Hope you enjoyed reading this blog. Keep coming back for more!!!