“A woman’s best protection is the money of her own”, Women today want to and need to be financially independent. Financial Independence is considered a superpower for Indian Women. If you are a homemaker, you don’t have time to do a job, if you think you don’t have the necessary skills required to do a job or if you want to help your family financially! Digital marketing comes to your rescue.
Digital Marketing is considered a fast-growing field with a variety of scopes and job opportunities. According to the reports, Digital Marketing is said as the best career to pursue for students and women.
In this article, we will talk about the advantages women get through Digital Marketing:
Women and Digital Marketing: How Can They Benefit Each Other?
#1. Women in Corporate:
Generally, women enter the business sphere in later life because of their past careers and family commitments. In contrast to males, women are almost one-third more likely to start a business out of necessity, according to a survey by the Global Entrepreneurship Monitor. Women can succeed in business with the correct Digital Marketing skills and the same requirements. They can guarantee a reasonable return on investment (ROI) in terms of time and resources by using digital marketing tactics.
#2. Flexible Hours:
You can set your own hours for work. You can earn money at your convenience using the expertise of digital marketing, which you can learn. No need to work a stressful 9 to 5 job.
#3. Help Your Partners:
After receiving specialized training in digital marketing, you can assist your spouses or business partners. There is a proverb that states, “There is always a woman behind a man’s achievement.” This can be demonstrated by incorporating more digital skills.
#4. Affordable:
Compared to other professional courses, studying digital marketing is more reasonable and accommodating. To succeed and pursue your dreams, all you need to do is use your creativity and play about on the internet.
#5. Work From Home:
Working from home is arguably the biggest benefit of a job in digital marketing. Since the majority of digital marketing duties can be accomplished online, many businesses and agencies allow their staff members to work from home jobs.
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Women Entrepreneurs you can take Inspiration from:
#1. Aditi’s Sweet Boutique
Aditi is naturally artistic, and her passion for cake art bloomed under the impact of international bake-off competitions, etc., which she enjoyed watching since she was a young child. Aditi made the difficult decision to pursue her interest full-time despite having a double degree in law; she went against the grain and chose to pursue her love. According to India’s Cake Network Collaboration, Aditi is currently among the top twenty cake artisans in the nation.
#2. Nisha Madulika
Nisha is a homemaker from Noida who loves to cook. In 2007, when she was 54 years old, she launched nishamadhulika.com, then in the middle of 2011, she launched her YouTube channel. Nisha is well-known for her dishes that use products that are readily available. She has more than 2000 films to her name, all of which are broadcast on her YouTube account. She also appeared in the coffee table book of YouTube Top Chefs.
#3. Kusha Kapila
The 33-year-old YouTuber and influencer Kusha Kapila also serves as a fashion editor and content creator for Times Internet. She is a NIFT graduate who became well-known for her comedic portrayals of South Delhi aunties and other videos of humor aimed at young people.
#4. FALGUNI NAYAR
Falguni is well-known in India for her experience as an entrepreneur. With her 25 years of experience and highly successful career in financial services, she took the initiative and launched Nykaa.
IIM Ahmedabad alumna Falguni currently runs a retail beauty and skincare business. Her ability to create a brand of Nykaa was her greatest early success. It is now without a doubt a display of beauty.
#5. Vandana Luthra
Vandana Luthra, sometimes known as “the queen of wellness,” is well-known. She is an Indian businesswoman who founded VLCC, a one-stop store for health and beauty. With a small bank loan, Vandana founded VLCC in 1989 in her rented house at a time when the idea itself was unfamiliar.
She focused on products and services related to beauty and wellness. She is one of the well-known Indian women’s companies owners, therefore you can’t miss her.
#6. Upasana Taku
Upasana Taku and her husband Bipin Preet Singh are co-founders of Mobikwik. A sizable network of companies and services is interconnected with a virtual wallet under the name of Mobikwik.
Users can digitally recharge and make payments at approved places through the company’s app. It also compensates its customers for using their wallets through a scheme known as SuperCash.
Wrapping it up:
Women play a critical part in the advancement of any nation. Around the world, 50% of the population, or the whole population, is led by women. Women nowadays are making their own marks and their presence is felt practically in every field thanks to this extensive coverage. They have come to the realization that in order to succeed on their own trip, they must rise high. Even on a political level, the Prime Minister has supported women-focused efforts to remind people that they are equally capable of contributing to the development of their nation as men are.
At a never-before-seen rate, women are launching their own businesses, increasingly supporting their families financially, and building enormous wealth. They strive to succeed in order to meet their financial and emotional requirements. Digital marketing may be the greatest option for you to pursue your dreams if you have the urge to achieve something special.
Frequently Asked Questions (faqs)
Q. Do girls have a place in digital marketing?
If you understand digital marketing, you can find employment in a variety of fields like SEO, SEM, social media, or content marketing. Without a question, one of the top professions for women looking for work is digital marketing.
Q. Why is digital marketing beneficial to women?
Digital media is making it possible for the world to see women’s empowerment like never before. With the aid of digital media, many women are bringing their ideas to life, from housewives to business entrepreneurs. Today’s women have better opportunities to find compatible partners and develop original ideas.
Q. What is the Dena Shakti scheme?
The Dena Shakti Scheme aims to offer accessible funding to female business owners engaged in a variety of activities. Both agriculture-based and MSME businesses are included in these operations.
Q. Who is the father of digital marketing?
It’s common to refer to Philip Kotler as the “father of digital marketing.” He is an American professor who is credited with creating marketing as a field of study and has written more than 60 books on the subject.
