Our vision is our most dominating sense and the majority of information delivered to our brain is through visual means because visual information can be easily processed. Even a simple photograph has the capacity to raise the engagement to a much more significant level, then just imagine how impactful the moving visuals can turn out to be for your business.
Video marketing is one type of content marketing that is gaining traction in recent times and it is well known that content marketing is an effective way to build your brand and reach out to your target audience in a very effective way to improve the engagement of the audience and trust leading to increased sales and profits.
Video marketing is considered one of the most effective marketing tools used extensively to sell products and services online. According to a Demand Metric report, 83 percent of marketers believe video is a highly effective medium for marketing.
Online Video marketing has gained enormous popularity these days pertaining to the simple fact that it is an easy-to-digest format that has a vivid visual appeal and offers a break to your eyes from the glut of written content online This explains very well why the entire world apparently watches a billion hours of YouTube social videos every day making videos the most widely used and popular means of engaging with the audience.
Career enthusiasts interested in pursuing a profession in digital marketing should comprehend the value of video as a marketing tool completely because learning the nuances of video marketing will offer them a competitive edge over others.
In this article on video marketing in the digital marketing field, we will discuss the fundamental reasons regarding the importance of video marketing as well as some of the best practices for digital marketers to create and share videos. Begin your search below to learn everything you need to know about video marketing to enrich your knowledge.
Why Videos are so Important?
Videos are a versatile and entertaining type of content that not only provides us with a real-time image of what’s going on, but it’s also simple to distribute across numerous platforms. Consumers enjoy it because it’s simple to understand, fun, and engaging. And the marketers like it because it has the ability to provide a massive return on investment (ROI) across a variety of channels.
Moreover, videos are easily accessible, anyone with an internet connection can view and generate video. While there is certainly a trend towards higher quality video on a professional level, anyone can hop onto their laptop and create their own video in under an hour.
What is Video Marketing?
When companies create video content to boost their online presence, this is referred to as video content marketing. Videos are typically uploaded on YouTube or other social media networks, but they may also take the form of webinars, classes, live videos, or self-hosted videos.
When done effectively, videos can be a powerful method for a company to disseminate its message in a much better way that is easily accessible to a larger group audience. It works with both B2C and B2B content strategies.
The beautiful thing about video content marketing is that it is getting increasingly simple to accomplish successfully. Because of the variety of possibilities available to marketers, there truly is something for every organization, even those without traditional video recording or editing expertise.
Types of Video Marketing
There are several types of videos available in the market. When looking to create video content for your marketing strategy it is critical to have a clear idea of your predefined objectives. Make sure that the type of video and the channel are both appropriate for the video.
So, let’s learn about different types of videos commonly used by marketers.
- Product reviews and demo videos
- Explainer Videos
- Interview Videos
- Live videos
1. Product reviews and demo videos
Customers purchase your product only if they can easily comprehend what it is and how it is going to benefit them. It is no surprise that video content is such an effective tool for this, as the visual aspect allows firms to easily explain their products and services and how they function making it easy for the consumer to understand its features facilitating the buying process ultimately leading to the increased sales for an organization.
Brand ambassadors may indulge in product reviews and demo videos in return for free merchandise. If you can discover people in your sector who want to increase their social following, videos can turn out to be a terrific method to acquire free publicity. If the individuals providing the video reviews have a lot of involvement and comments, this may also assist you to find more information about the product. So, in some ways, it is similar to market research.
2. Explainer Videos
Explainer videos are used to teach and educate customers about the products and can be used in combination with instructions, customer support operations, and a variety of other applications.
When it comes to educating potential consumers about a product, videos prove to be an excellent tool. Indeed, Wyzowl reports that 94% of marketers believe that leveraging video content has increased customer knowledge of a product or service.
3. Interview Videos
Interview videos can assist to stimulate debate between opposing viewpoints, or they might highlight a particular visitor or influencer. If you’re making videos with guest experts, for example, you can always repurpose the audio and sell it as a podcast.
4. Live videos
Live videos are the ideal way to get up and personal with your audience, and it works especially well on social media.
Importance of Video Marketing
1. Educating and informing
Videos play a fantastic role in informing and educating the audience because of the visual appeal they offer the audience can easily connect and comprehend the idea in a much better way thus making Videos a great medium to inform and educate.
Marketers in many sectors approach audiences with a value-based proposition rather than an old-fashioned selling strategy. And videos are particularly effective at providing buyers with a close-up view of a product, service, or even an influencer or instructor. According to 97 percent of marketers, videos assist buyers to comprehend items. (HubSpot)
Marketers nowadays, no longer employ in pitching a strategy, you know why? Because there is simply too much variety available in the market. Consumers and companies simply do not need to be marketed, instead, they conduct a short internet search to identify the greatest product in their neighborhood or perhaps the globe and then purchase it online.
2. Search Engine Optimization (SEO)
Search engines love videos because they perceive them to be a high-quality information source, thus incorporating videos in various types of content as well as on your major web pages may perform wonders for improving your SEO rankings as long as the videos themselves are properly optimized. This entails including relevant keywords, a great meta description, and a compelling title. By incorporating these key ingredients in your online video marketing strategy are can be rest assured to reap greater SEO benefits for improving your business.
By 2022, the video will account for more than 80% of all traffic. (Cisco)
3. Better Conversion Rates and Sales
A video helps in assisting 90% of buyers to make a buying choice, according to research.
Videos can help you earn a lot of money. By including a product video on your landing page may boost conversions by up to 80%. Videos can also directly lead to increased sales. According to studies, 74% of people who saw an explainer video content about a product or service went on to purchase it. So get started with making fascinating product videos right now.
Another reason why videos are beneficial for conversions is that it keeps consumers engaged on the website long enough to browse around which increases the dwell time. This is especially true for individuals who aren’t avid readers (it’s a fair rule of thumb to presume that people’s eyes are fatigued from staring at a computer all day). People who view a video allegedly stay for two minutes longer if there is interesting video content available on the website.
4. Offers Competitive Advantage
Video marketing is now used by 81 percent of firms. (HubSpot)
Videos are a fantastic mode for communicating a variety of messages, and in terms of practicality, a short, one-of-a-kind explainer video can make a world of difference when it comes to educating people on the ins and outs of your specific product. You can quickly capture people’s attention and keep it while they are entertained by employing narrative and distinctive sorts of media.
You could want to employ an animated or graphical explainer digital marketing video to stand out from the crowd, depending on how well it complements your products or services.
5. Increased Return On Investment (ROI)
The Return On Investment (ROI) from your digital marketing video will be determined by various factors, including the organization of your content strategy and the quality of your films. Despite this, 83% of WYZOwl poll respondents believe video provides a decent return on investment.
You might assume that producing online marketing videos is an expensive and time-consuming affair. However, there is a lot of technology available that allows you to create good videos quickly and at a small price.
Not only do the majority of us have high-quality video recorders in our pockets in the form of smartphones, but software tools such as VideoScribe and Doodly make it simple to create entertaining explainer videos at a minimal cost. Spending less money on video production implies it’s easier to attain better ROIs.
6. Helps in building Trust
The entire concept of Content Marketing is based on one simple objective, which is to build trust and long-term relationships with the customers as trust is considered the foundation of sales and conversions.
Videos being a segment of content marketing serve as a great medium to engage and build trust to promote your brand. Effective video marketing is highly impactful in convincing a set of skeptical customers who are reluctant in trying out new products and services. Moreover, it has been proven well through a recent survey which indicates that 57% of consumers feel satisfied and confident in buying procedures after watching relevant videos.
7. Personalization
By 2022, live video will account for 13% of all traffic. (Cisco)
Have you ever longed to see Facebook Live or Instagram stories? If you work in digital marketing or want to go into it, you’ll need to learn how to make and optimize basic videos.
Instagram Stories and Snapchat are both fantastic for providing people with personal views or brief and glimpses of what you’re up to, and they’re also fantastic creative tools. The intriguing thing about these online marketing videos is that they are only available for 24 hours, giving them a more real-time feel. It also allows marketers to create advertisements that are focused on time-sensitive promotions.
Real-time, ephemeral content is ideal for providing the following advantages:-
- Increasing brand loyalty
- Impression of face-to-face engagement
- Providing informal, entertaining updates to the audience
Best Practices in Video Marketing
Now that you have some fantastic reasons to incorporate videos into your marketing operations and to learn how to make outstanding videos if you’re interested in a career in digital marketing.
But how can you make a compelling and optimized video? Let us learn about a few tips and best practices in video marketing to become successful. Here are some pointers to consider before you get started with the video marketing process.
Optimal Duration for Videos
First and foremost, determine the optimal video duration for your platform. Here is what Hubspot suggests:
- 30 seconds on Instagram
- 45 seconds on Twitter
- 1 minute on Facebook
- 2 minutes on YouTube
Use of Catchy Captions
Using catchy captions and subtitles for autoplay and keeping the videos on mute if it’s on a landing page are two more things you’ll want to do to ensure and improve the audience engagement and accessibility to boost up your SEO rankings. Videos on landing pages may be quite useful, but only if they do not turn off users.
Also, make a conscious effort to make that your Videos are mobile-friendly as well.
Practice SEO optimization
Practice strong SEO practices and regularly monitor your stats to understand how your videos are performing. You may create a standard collection of different videos and arrange them on YouTube, then combine them into various types of material such as blogs and emails. Don’t forget about your calls-to-action, which on YouTube normally take the form of a little annotation requesting that people subscribe to your channel.
Tracking Return On Investment (ROI)
It is highly significant to keep a track of the ROI of your videos and manage them efficiently to determine the overall profitability of the organization. For this purpose, you can employ using a dedicated video hosting provider to analyze the entire ROI for your online video marketing strategy.
When looking to create video content for your marketing campaign, keep in mind that brands use videos at various stages of the customer journey to develop awareness, interest, and desire. This is referred to as a marketing funnel, and it eventually leads a number of viewers to make a purchase.
When establishing a video marketing strategy, it is critical to understand your objectives, the role of each video, and its place in the marketing funnel to become successful.
Final Takeaways
Videos are one of the most popular types of content in the world and are gonna stay here for a pretty long time. Videos are not only entertaining but are also one of the best methods to inform and educate the audience as well as to showcase your products and services highlighting their features to entice the customers to strengthen their trust and loyalty. The more people learn about the favorable attributes of your products and services, the more likely they will be engaged and propelled towards a buying decision leading to increased sales and profits for the overall growth of the organization.
So, investing in an effective video marketing strategy can turn out to be a highly profitable venture for your organization. Moreover, there are various video editing tools available in the market worth adopting for your business to bring out the best from your videos to make them highly effective to grab the attention of the audience for better engagement.
To learn more about video marketing, why not indulge yourself in a video marketing course offered by the best Digital Marketing Institution like the Jaipur School of Digital Marketing (JSDM) with exceptional service and marvelous reputation.
Frequently Asked Questions (FAQs)
What is video marketing?
Video Marketing is basically the use of videos to promote and market your product and services with the objective of informing and educating the customer for better engagement and for building long-term connections with the audience.
What is the Importance of Video Marketing in Digital Marketing?
Video marketing plays a significant role in building and strengthening audience engagement, trust, loyalty for achieving higher ROI and better SEO rankings along with offering a competitive edge over others in the market along with many other advantages. All these things are aimed towards the simple objective of increasing the sales and profitability of the organization.
What are the different types of videos?
There are different types of videos available in the market that vary according to their objectives, such as:
- Product reviews and demo videos
- Explainer Videos
- Interview Videos
- Live videos
