If so, let’s find out more about HTML tags and the structure of HTML tags through this blog and also earn how to improve your heading tag structure in order to increase search engine traffic to an e-commerce website.
Let’s begin with the basics- what exactly do you mean by HTML tags? Come and check them out in detail.
What is HTML Tag Structure?
HTML (HyperText Markup Language) files are essentially plain text files that can be created using any text editor. However, in order to be shown effectively on the World Wide Web, an HTML page must be properly constructed. Any deviation from this structure will result in the information being displayed improperly or not at all by many web browsers. In addition, all HTML documents must include the suffix “HTML” in order for the HTML code to be properly seen by a web browser.
It is preferable to adhere to current web standards while developing a web page. This ensures that your website is visible in the widest range of browsers possible.
Significance of HTML Tag Structure
Structure of HTML tag consists of HTML heading elements that are used to structure headers on your website in descending order of significance. The H1 tag is the first one on the page and tells search engines what content to expect on the rest of the page. To clarify what an HTML tag is, HTML (Hypertext Markup Language) is a programming language used to generate webpages.
There are six heading tags, numbered H1 through H6 in the HTML tag structure. The h1 tag is the most essential heading tag, while the h6 tag is the least important. The header elements H1 through H6 constitute a hierarchy in HTML code. This implies that if you miss any of the tag numbers, the heading structure will be disrupted, which is bad for on-page SEO.
While having site wide H1-6 tags or multiple H1 tags on the same URL is not a serious SEO issue, there is an ideal layout that does not contain site wide H tags or multiple H1 tags per URL.
Having more than one H1 tag per URL halves the ranking strength of your most essential H1 tag and forces it to share it with another. Most of the time, if you require several H1 tags in your content, you’d be better off dividing it up into two separate URLs, each of which focuses on just the content of one of those headers.
The same is true for site wide headers. If your site wide search box includes an H2 tag “Search,” every other H2 tag on your entire website shares its ranking power with the term “Search.” In rare cases, site wide headers can lead search engines to believe that your website is about something it is not and consider it irrelevant.
The coding of structure tag in html should resemble what is shown below:
<h2>Secondary Heading 1</h2>
<h3>Sub-section of the secondary heading 1</h3>
<h2>Secondary Heading 2</h2>
<h3>Sub-section of the secondary heading 2</h3>
The H1 tag is the most crucial and thus every page must contain an h1 tag.
HTML Tag Structure from SEO Perspective
The significance of an H1 tag
The h1 element is the most vital and should never be overlooked on a page. Search engines pay attention to the language used in the h1 element since it should offer a basic summary of the page’s content, much like the page itself. Thus, H1 tags are the most important component of HTML tag structure.
Relevancy of HTML Tag Structure
Search engine spiders evaluate the header tag’s relevance to the content connected with it.
Search engine spiders examine the keyword consistency of the header tags and other portions of the page.
Improved User Experience
Heading tags provide the user with a clear understanding of the page’s content. Because search engines place a high value on user experience on a website, the existence of heading tags has become an important component of SEO.
Usability of Heading Tags or HTML Tag Structure
It is easier to access areas of content on the web for users who must use a screen reader by referring to correctly structured headers on a page.
The h1 heading element (primary heading) of a website provides viewers with a rapid summary of the content that follows on the page. Users can scan a page and read only the sections that interest them by scanning the various header tags.
The primary purpose of heading tags is for SEO, not to obtain larger, more prominent fonts; yet, the inclusion of these tags makes the display of a web page appear cleaner.
What Is Ideal HTML Tag Structure For eCommerce Websites?
One of the benefits of employing an SEO HTML tag structure is that it makes the website more legible and thorough for both humans and bots. Because a search engine prioritizes content in header tags, it’s critical to include a keyword in it.
Here are some optimization strategies to consider while writing or updating your header tag structure:
- Limit each page to one H1 and 1-2 H2s, followed by H3s and don’t overdo it.
- Limit the length of header tags and avoid using terms that are unrelated to the website’s content.
- Combination of exact target words inside heading tags, but with modifications to minimise obvious duplication and to generate keyword density.
- For optimum results, combine target words towards the beginning of heading tags.
- After the heading tags, combine support content; each heading should be followed by a body of related content.
- If you’re asking a question, put it in h1. Also, place the solution to the query next to the h1 so Google can discover it more simply.
- Arrange the heading tags in the correct sequence. In code, H1 should come first, followed by H2, H3, and so on.
- In SEO, the h1 tags should be near the top of the page. It is also sufficient to have one h1 every page.
- Use h2 for each stage if you’re creating a how-to article. If the how-to idea is part of a bigger piece, the stages can also be included in h3.
- You should match your H1 and title tag while employing HTML tag Structure. Google suggests that your page title match your H1 but they need not have to be identical.
- Create headers that are relevant to the search purpose. You can organise your page to match the aim of the search. Headings can be used to cover certain subjects related to the search purpose.
Hope you enjoyed reading this and found it useful. Keep coming back for more.