The emergence and the boom of the Internet have brought the world into the comforts of our homes and have opened up a plethora of opportunities in various spheres of our lives.
With the internet encroaching into all the aspects of our everyday life and making the users overtly active, the online platform has found its new-age roles and responsibilities across the globe and population to cater to and satisfy their needs and demands.
Even the brands and companies, be it a small enterprise or the well-established big bulls,
no one is lagging behind to cash upon the benefits of the online platform for starting and expanding their businesses,
launching and promoting new products and services, to get customer feedback,
and to increase their customer base thus bringing in the concept of Digital Marketing into their businesses to have a cutting-edge advantage over the competitors and traditional pattern of physical marketing.
Table of Contents
What is Digital Marketing?
In this era of quick-changing business patterns and the inclusion of the internet into businesses has led to the eruption and boom of “Digital Marketing” and hence making the standalone term “Marketing” an obsolete one.
With everything going online and getting digitalized, a dire need to rev up the businesses by integrating the use of online platforms became the need of the hour that eventually opened up the doors to the new concept of Digital Marketing.
Thus, calling for a drastic change in business patterns and strategies of marketing from being an offline communication of brands to better and easily online and interactive communication and voice of brands leading to better business prospects and higher profits.
“Digital Marketing” is termed as an online platform to advertise, promote, buy/sell products or services on the Internet or any digital medium.
It is the new age concept of marketing and is considered fiercely competitive. It is an incredibly powerful tool and process to grow and expand businesses to drive higher profits and revenues.
Digital marketing holds huge potential and allows business owners to build brand awareness and expand their customer base with the help of online and social media channels.
How to Earn Money from Digital Marketing?
The online platform is rapidly gaining huge popularity for creating a great number and variety of job opportunities and is seen as a lucrative money-earning venture across the globe.
Whether you want to start your own online business or do freelancing services, or else want to explore your career in digital marketing earning a handsome salary, there are plenty of career options and business opportunities waiting for you.
You just have to grab the right one suiting your passion, academic expertise, and credentials.
Ways to Earn Money from Digital Marketing
Though there are numerous opportunities to explore in the field of digital marketing. Let’s focus and learn on the most popular and effective means to mint money.
1. Content Writing Specialist
2. Social media Manager
3. SEO Expert
4. Website designer
5. Affiliate marketing
6. Mobile marketing
7. Email marketing
10. E-Commerce Business
1. Content Writing Specialist
Content writing is an integral part of digital marketing and helps in bridging the gap between the brands and the customer by promoting the online content of any business.
Content writing involves meticulous planning and skilled writing for online channels with the aim of converting a reader into a loyal customer.
Effective content has the potential to create the opportunity of attracting the target customer by building trust and connection,
developing interest in product/services, and driving huge traffic thus contributing towards brand awareness, expanding customer base, and fetching high profits.
As a content Writer one should have the capacity to engage and persuade target customers into buying the offerings mentioned in their created content.
To become an effective content writing specialist, one needs to have a passion for writing and analytical thinking which can be further honed up by acquiring certain certifications to boost up the skills and reputation.
2. Social Media Manager
Today social media like YouTube, Instagram, Twitter, and Facebook have become the most powerful tool to connect better to the mass.
Social Media is an active platform where one gets to know his customers in and out and the brands and companies try to leverage on this relationship to convert good leads into potential customers.
Most of the social media networks these days have their own data analytics tools that help in creating and promoting advertising campaigns specific to the platforms.
The profile of a Social Media Manager is to get connected with real-time customers over social media platforms, interacting and influencing them to become loyal customers of desired products/services.
YouTube is one of the best platforms to earn money.
Sponsored advertisements and Channel memberships help in generating quite a good amount of revenue to the tune of INR 30,000 per month.
Instagram influencers with a huge number of followers can charge up to Rs. 20,000 per post.
Admin of any particular group also gets heavily paid by the brands for their sponsored posts on the group.
3. SEO Expert
The main objective of SEO is to increase the website’s visibility in search engines.
Every search engine provides results based on certain keywords used on the query box and displays the most relevant one on the top.
Here comes the role of SEO expert who utilizes his expertise in optimizing the website by incorporating most searched and top-rated keywords to ensure the chances of the website being on top suggested results for maximum visibility to the audiences.
4. Web Designer
Web designing consists of planning, structuring, creating, and updating of a website with the right mix of color, content, image, and creativity to make it a more attractive and user-friendly interface for optimum navigation.
5. Affiliate Marketing
Affiliate marketing is a business model where one earns money through commissions by referring customers and works on the principle of one-to-one recommendations. There are websites that are willing to affiliate fees or pay commissions for referring potential customers to them.
There are two types of affiliate partnerships.
- Standalone: Where you establish an account directly with a company
- Affiliate networks: Where you can join and manage multiple partnerships on a single platform.
6. Mobile Marketing
Mobile marketing is the latest and most popular way of doing business that has gained huge momentum pertaining to the easy availability of smartphones these days. It is a very easy and effective way to reach out to potential customers directly.
Mobile marketing can be further categorized into major groups such as:
- SMS marketing
- App marketing
- Push notifications
- QR codes
- In-app mobile marketing
- In-app gaming marketing
7. E-Mail Marketing
E-mail marketing is also one of the easy tools to directly connect to the audience that involves sending engaging emails to the recipients so that they are prompted to visit the website or purchase products/services.
It has the potential to reach the maximum number of customers with a single click through the conversion rate is quite low.
Blogging is considered to be the best and easiest way of earning money online. You can write on any topic of your own interest and liking to mint money. It is also a great platform to showcase your writing skills and talent though it needs a lot of patience.
Writing a blog regularly, increasing the traffic, and monetizing it through advertisements will eventually result in getting high monetary returns.
9. Doing Freelancing
A freelancer can work on various projects as a qualified professional for clients that require various kinds of digital marketing services.
Depending on your expertise and area of specialization you can take any field ranging from writing, coding, designing, photography, and many other fields.
A freelancer has the liberty and freedom to work on his own terms.
Creating an account on websites like freelancer.com, Fiverr, elance.com and upwork.com, as a freelancer can help you in generating income in return for your services.
10. E-commerce Business
You can start an online business and start making money by selling/reselling products on popular marketplace websites like Amazon or Flipkart.
You only have to create a seller account compulsory for the business on these websites and start selling your products to reach the maximum number of customers sitting right at your home and earning huge revenues.
There is a multitude of ways through which anyone can earn money from digital marketing.
All you need is to do a comprehensive study and research to figure out your passion and inclination towards any desired area of digital marketing and then honing it up with pre-requisite skills and perseverance to become successful.