How to be a Social Media Manager : 12 Most Important Skills

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How to be a Social Media Manager : 12 Most Important Skills

With the boom of social media, one profession that came to the limelight is the position of Social Media Manager which has gained immense popularity all across the globe including India.

With the kind of craze this profession is gathering, everyone nowadays dreams of making a career as a Social Media Manager but the real problem lies in finding out how to be a Social Media Manager and exactly what are social media manager skills required to become an effective one who can add immense value to the organization.

So, if you too aspire to become a Social Media Manager and are in need of proper guidance on how to be a Social Media Manager, be ascertained enough that you are at a perfect place to find the solutions to your questions. Through this blog, you are gonna get the necessary inputs and insights on how to be a Social Media Manager.

So, let’s proceed without wasting any more time and directly hop on the main subject beginning with who exactly is a social media manager?

Who is a Social Media Manager?

A Social Media Manager is the person in a company who is entrusted with managing the social media presence of the organization. It involves creating, implementing, monitoring, filtering, and assessing marketing campaigns of an organization to build and improve its social media presence for increasing the brand value.

A social media manager is frequently referred to be the “voice of the organization.” The position is also known as a ‘Community Manager’ or a ‘Digital and Social Media Manager.’

In this present digital era being a Social Media Manager is one of the most significant professions in any organization. This trending and exciting job include planning, strategizing, executing, measuring, re-evaluating, reporting, and then repeating the process for another campaign.

The job is all about keeping yourself abreast with the current scenario, imbibing the market trends, continuously learning and improvising on it keeping tabs on what’s important for your business and audience. Simultaneously ensuring that the company remains relevant in a sea of advertisements is a nearly 24-hour task.

A social media manager can work as a marketer, strategist, copywriter, PPC expert, designer, analyst, and customer care representative all in the same day.

Social media manager skills include having soft skills like organizational skills and building relationships that are harder to master but are equally important for that position.

And most importantly, one of the most gratifying and difficult aspects of how to be a Social Media Manager is that you should never ever stop learning. To advance in your job, you must continually improve and enhance all the prerequisite social media skills to excel in this field.

The more you focus on developing these skills and talents, the more you’ll be able to create favorable outcomes, realize meaningful business influence, and advance your own social prowess to add significant value to the organization as well as for your own career growth ultimately adding value to your Social Media Manager skills resume.

Prerequisite Skills Required to be a Social Media Manager

A  bachelor’s degree in marketing, public relations, or a related field is often required for the post as a Social Media Manager.

Managing all of the various roles necessitates the development of a variety of critical marketing and marketing-related social media skills by social media managers. A competent social media professional possesses both hard and soft talents, both of which need time and work to acquire.

These prerequisites allow you to screen out early candidates who do not satisfy your requirements and reflect ‘hard talents’ that can be tested and verified. However, mastering the soft skills determine whether your next social media manager succeeds or fails.

The hard skills of a Social Media Manager include tasks like data analysis and copywriting, which are more easily studied and trained.

However, people who are the most successful as social media managers have the intangible traits called soft skills they may be difficult to quantify but they are highly significant in deciding your future on how to become a Social Media Manager.

Some of the key soft skills that one must have in order to be a good social media manager include traits like passion, people skills, commitment, empathy, and time management. A perfect mix of both hard skills and soft skills is the ultimate answer to how to be a Social Media Manager.

According to Glassdoor, the typical income for a Social Media Manager in the United States is more than $46,000.

Roles and Responsibilities of a Social Media Manager

Social Media Managers are responsible for generating and managing brand promotions, corporate information, and marketing initiatives for their organization across several social media networks to increase their brand value.

Skills needed to be a Social Media Manager encompasses understanding the best social media metrics to concentrate on, how to use free or paid tools, and how to reply to inquiries and comments in accordance with the company’s voice and rules. Social Media Manager skills also involve creating fresh and interesting content on a regular basis, continually innovating to promote new ideas and forms, and assessing how well those ideas function well to improve the brand image on various social media platforms like Facebook, Instagram, YouTube, Twitter and likewise.

Social Media Managers may report to a Social Media Director or the Head of Content or Brand. They collaborate with other creative teams, such as marketing and public relations, as well as the sales department, to develop lead generation campaigns that may be converted into income by the sales team. A Social Media Manager is required to stay updated on new trends as well as corporate and industry news.

The job is fast-paced and diversified, requiring you to do several duties in a single day. Skills needed to be a social media manager includes a list of responsibilities to be executed on a regular basis and they are responsible for the following list of duties:-

Duties of a Social Media Manager

Crafting creative content for various social media platforms

Crafting interesting content for social media posts on a regular basis is one of the major tasks of a Social Media Manager. What works on Facebook may not work on Instagram. Examine what type of content will perform best for each platform, such as video, gif, infographic, blog, and so on, and act accordingly.

Monitoring social analytics

You need to know what campaigns are succeeding across channels so that your time and money are going to the correct places and to the appropriate people.

Create a social network plan

As a Social Media Manager, you need to create and strategize campaigns right from scratch to advertise and promote the sales of new products and services.

Measuring ROI

Set quantifiable targets for a new campaign across relevant media and develop a report to measure performance. To reach your goals at the lowest possible cost, use a social media campaign calculator to make the campaign more effective.

Scheduling Social Media postings

Each Social Media network platform has an ‘optimal’ time for posting content. Scheduling ahead of time reduces the burdens and ensures that content is delivered even while you are sleeping but your audience is not.

Finding relevant curated content

Some of your social postings should reflect world events or developments that are important to your audience. So, conduct some research and distribute third-party content that will resonate.

Engaging the audience

The goal of social media is to increase audience interaction. So, engaging with the audience by crafting interesting content at regular intervals to hold and entice the attention of the audience. You must make an effort to reply to any audience comments to handle any customer inquiries.

Review and populate your content schedule

In such a fast-paced environment, you must plan your content. Fill out your social media calendar for the next few days or even weeks to remain on top of things.

These are just a few examples of duties that you may be required to complete. But keep in mind that each day might be different, so staying on top of your content schedule and social efforts is critical to online success.

An online social media course may point you on the proper path and help you obtain advanced abilities to improve your social media skills.

You can learn the nuances of Social Media and learn the tips and tricks on how to be an effective and successful Social Media Manager by enrolling in the Best Social Media Marketing Training courses from a prestigious Digital Marketing Institute like Jaipur School of Digital Marketing which has been a torchbearer in training the students with exemplary and exhaustive Social Media Marketing Training Courses for several years. 

Top 12 Skills Needed to Be a good Social Media Manager

  1. Creativity
  2. Proficient Communication Skills
  3. Superb Writing Skills
  4. Social Media Expertise
  5. Research
  6. SEO Knowledge
  7. Visual know-how
  8. Analytical Skills
  9. Customer Service
  10. Organizational Skills
  11. Strategic Thinking
  12. Data Analysis

1. Creativity

One of the most challenging obstacles for companies in the crowded social media environment is to differentiate themselves in a world full of everyone trying to create their presence. Every social media manager wants to generate interesting content that is intriguing, informative, and buzz-worthy, but coming up with ideas that stand out takes imagination.

Creativity is especially adaptable when it comes to social media abilities. Creativity aids social media managers in the following ways:

  • Create bold, risk-taking social initiatives.
  • Create aesthetically engaging multimedia content Take into account every aesthetic component of a social post, from photographs to links to copy structure.
  • Lead effective brainstorming sessions that bring forth the greatest ideas from their coworkers.
    improve and broaden their brand’s voice and identity

Having a sense of humour and the capacity to improvise in any scenario is on par with being creative.

Differentiation is one of the most difficult issues for companies in the crowded social media environment. Every social media manager wants to generate content that is engaging, valuable, and buzz-worthy, but it requires ingenuity to come up with ideas that stand out.

When it comes to the real question of how to be a Social Media Manager, the most important skill and ability that is seen as the most prominent factor is creativity. Creativity benefits social media managers in the following ways:

  • Create unique, risk-taking social campaigns.
  • Create visually beautiful, multimedia content. Pay attention to every aesthetic component in a social post, from photos to links to copy structure.
  • Lead fruitful brainstorming sessions that bring forth the greatest ideas from their coworkers.
    hone and broaden their brand’s voice and character

2. Proficient Communication Skills

Social media is a communication tool, thus as a social media manager, you must have great communication skills that can adapt to any platform, media, character count, or audience.

As the face of your company on social media, you must be able to drop what you’re doing at the drop of a hat to join a popular topic or resolve an unhappy customer complaint. And you’re not just communicating in words, you’re also utilizing emojis, video, GIFs, images, stickers, and everything else you can think of to convey your message in a clear and entertaining manner.

Internally, you must also be able to successfully interact with your employer, coworkers, and team collaborators. It’s also crucial that you can communicate with any internal stakeholder about your social media strategy, content distribution plan, and the impact of your efforts. One of the most crucial factors deciding how to be a good social media manager is to learn the ability to describe how your work on social media helps grow the business.

Finally, effective communication skills are essential for creating internal education and training. While your social media team may be in charge of your company’s social media marketing activities, as a Social Media Manager, you must also strive to teach employees from other departments such as customer service, sales, and creativity to support and utilize social media marketing activities in their own positions.

3. Superb Writing Skills

While there are numerous talents that can help you get your message through on social media, the written word is always at the heart of communication.

The most effective social media managers are superb copywriters and dazzling digital conversationalists who not only embody but also enrich, their brand’s voice on social media. You should be able to create short content that provokes an emotion from your readers, from attention-grabbing ad copy to clever social banter.

Effective writers also know how to modify their content for diverse audiences and venues. While you may use up to 2,200 characters in your Instagram captions, studies have shown that the most engaging length for Instagram captions is between 138–150 characters.

Creative writing is a vital social media skill for producing interesting content at regular intervals and engagements are significant aspects of your job to enhance your Social Media Manager Skills. There will almost certainly be writing involved if you are requested to contribute to your company’s blog, offer executives insight into your strategy, or make the argument for expanding your social media budget.

The ability to explain oneself in clear, well-reasoned emails, plans, and presentations can assist your ideas to make an impression as is a highly significant parameter for how to be a Social Media Manager.

4. Social Media Expertise

It is quite evident that as a Social Media Manager you must be proficient in handling and managing various social media platforms like Facebook, Twitter, Instagram, YouTube and etc., and is considered a prime prerequisite for knowing how to be a Social Media Manager.

Although many things may be learned by research and experimenting over time, if you want to work for a major corporation, you’ll need a few years of experience in managing these social media platforms.

To outperform your opponents, you’ll need the following knowledge and social media manager skills that involve activities like:

  • Knowing what sort of content works best on which platform
  • Understanding the many days, hours, and days that operate well on each platform
  • Understanding how to improve platform-specific content
  • Understanding of social media analytics and performance
  • Capability to engage an audience through social postings utilizing the top free audience listening tools on the market

5. Research

One of the most important skills to be acquired on how to be a Social media manager must keep up with the ever-changing world of social and digital media. This includes new measurement/analytics technologies, industry, and global trends, and watching what your rivals are doing, even on a daily basis.

Great Social Media Managers set up Google Alerts on hot subjects and utilize tools like Feedly, Ahrefs, and BuzzSumo to stay on top of trending material. The Twitter Trends sidebar and the TikTok ‘Discover’ page are also beneficial, as is hashtag research.

6. SEO Knowledge

Though SEO is sometimes seen as a separate department within firms, that mindset is fading as SEO has become an intrinsic aspect of content marketing and social media.

In truth, SEO may have a significant influence on the material you share on social media. A smart Social Media Manager understands this and works hard to create SEO-friendly text for social media platforms. When you include SEO in your plan, you may reach a wider audience who is interested in your products or services, resulting in more prospective consumers.

When considering integrating SEO with social media, consider the following questions:

  • Do you comprehend the relationship between social media exposure and higher SERP rankings?
  • Do you know the difference between long-tail and short-tail keywords when it comes to SEO?
  • Use this infographic to learn about the five steps of keyword research.
  • How will you market your blog material on social media?
  • Do you know what kind of material lends itself to SEO improvement?
  • Do you understand how boosting traffic to your company’s website affects revenue?

7. Visual know-how

Video is also an important part of your social media strategy, so gaining abilities in that area will be incredibly beneficial. According to Hootsuite, a skilled Social Media Manager would “recognize outstanding video when they see it, and most importantly, have a clear knowledge of social video trends and how they integrate into each major network.”

With the exponential development of visual networks such as Instagram and TikTok, the quality of your videos is critical. Make sure you utilize social media for storytelling to reach out to your audience, coupled with a clear, succinct message about your company.

While you’ll post a lot of textual information on social media, visual content is equally important. The proper video or photo may be shared hundreds or even thousands of times, and you must grasp how to develop platform-specific social media content.

It is advantageous for Social Media Managers to have design skills in order to develop aesthetically attractive visuals to complement their content. Know Your Meme will assist you in keeping up with the everyday emergence of new memes.

8. Analytical Skills

At the end of the day, you must know if your marketing is effective. As a result, one of the most significant and useful social media skills is analytical ability. You can learn how to examine metrics and reports, but having an analytical mind will help you make sense of all that data, allowing you to make educated decisions rather than depending on assumptions. Thus, having analytical skills is one of the most important skills deciding how to be a Social Media Manager.

9. Customer Service

Here are some statistics about the significance of customer service and social media. Highlights include:

  • 70% of respondents intend to message firms for customer support inquiries more frequently in the future.
  • By 2022, digital customer service engagements will have increased by 40%.
  • When making an online purchase, 60% of internet users express anxiety about poor customer service.

Customer service is a social media competence that blends customer service, people skills, and an eye for opportunity. Being a social media manager requires the development of a social customer service plan.

When 47 per cent of customers favour firms that provide excellent social media customer care, Social Media Managers must ensure that they have the necessary abilities as customers frequently turn to social media accounts for assistance in answering concerns about products and services, and if no one is available to address such inquiries, their perceptions of the company will certainly deteriorate.

An effective Social Media Manager knows that your brand’s online face and voice is represented by your social media presence. As a result, whatever they say or do on social media sites represents the brand and that’s why they have to be very careful about what you say to your customers.

While the function of Social Media Manager is sometimes characterized as 9-to-5, employees should be accessible to react to comments and queries at any time. Most Social Media Managers access their corporate accounts on their mobile devices so that they may reply as needed.

If there is no one to take over social media while you are on vacation or unwell, you may still be liable even if you schedule posts ahead of time.

10. Organizational Skills

You can’t manage a social media plan unless you manage your time efficiently, thus efficiency and organization are two crucial social media abilities.

As a social media manager, you must not only conceive campaigns and distribution schedules but also lead and execute these strategies from start to end. To achieve this at scale, a qualified social professional will develop tools, policies, and processes for their social presence to keep all of the moving parts straight.

Using a social media calendar is one of the greatest methods to keep the content organized and to plan the strategy ahead for a successful campaign.

11. Strategic Thinking

Strategic thinking is the next talent on the list of top social media skills needed to be a Social Media Manager. While social media may appear to be all about having fun, successful social media marketing requires proper strategic planning. You can learn social media strategy as part of your training, but it helps to have a mind that works that way as well as a natural knack for strategic thinking.

It’s critical to see the broad picture and identify how social media fits into your overall goals.

To accomplish so, you must be able to do the following tasks:

  • Set goals to help you clarify your company’s vision.
  • Determine your target audience and outlets to leverage.
  • Determine which tools will assist you in scaling your efforts.
  • Put your plans into action.
  • Based on the data, evaluate and make the required modifications.

Setting priorities, effectively allocating time and resources, and strengthening corporate processes are all part of your job required for the process of how to be a Social Media Manager. Ensure that employees and stakeholders collaborate toward a single objective, that there is consensus on the desired outcome, and that tactics are assessed and adjusted as needed.

12. Data Analysis

Reporting on social performance is an excellent initiating step, but the analysis is looking at your data and identifying trends, developing suggestions, and communicating a plan of action. The analysis provides you with something concrete and important to provide to your supervisor, colleagues, and even other departments and thus is one of the necessary skills to be acquired for the question of how to be a Social Media Manager.

Skilled social media managers look at data and transform it into action more frequently than once a month for running the campaign successfully.

Those of us who have worked in social for a long may be weary of qualitative data back in the wild west days of social, it was so important to be able to offer precise, quantitative data to demonstrate the worth of your efforts that qualitative data was sometimes tossed to the side.

With the increasing relevance of social listening, it is critical to building both quantitative and qualitative data analysis skills in order to comprehend the whole picture and performance of social.

Ending Note

Social Media Manager is a professional path that requires lifelong learning, and honing these abilities will help you at every stage of your career.

While you may not need to be an expert in every single area described above, being proficient in a few of them can make you an excellent Social Media Manager and a valuable asset to your organization.
Furthermore, proficiency in one area may pave the way to your next professional move. For example, if you’re fantastic at data analysis, you may make an excellent social strategist or, you may make an excellent social strategist if you are good at making connections.

Being proficient in a wide number of skills can make you an excellent Social Media Manager and valuable addition to your organization.

Acquiring these necessary skills and becoming proficient in one or two skills prove to be a clear-cut and effective solution to how to be a Social Media Manager.

Hope that you enjoyed reading this article on 10 important skills on how to be a Social Media Manager. and imbibed some of the tips to implement in your career to become an effective and successful Social Media Manager.

To learn more about Social Media and other aspects don’t hesitate to get yourself enrolled in the best Social Media Marketing Training Courses.

Frequently Asked Questions (FAQs’)

Is Social Media a Growing Industry?

Yes, social media is an area that is rising very rapidly worldwide. According to a recent survey, digital marketing expenditure will reach $146 billion by 2023, and social media and other digital marketing positions expanded 30% faster than overall marketing posts from 2011 to 2016.

There are currently over 3.6 billion social media users worldwide, with 56 per cent of all individuals utilizing several platforms on a daily basis and up to 90 per cent of all businesses using social media for marketing. According to Statista, the number of users is predicted to grow even higher, reaching 4.4 billion people by 2025.

Facebook currently has around 2.5 billion monthly active users. With Americans spending over two hours every day on social media, businesses have a massive captive audience to try to engage.

That is why, according to Burning Glass Technologies study, four out of every ten marketing job vacancies now require digital marketing skills, and the number of postings requiring digital skills nearly quadrupled between 2011 and 2016. Furthermore, digital marketing jobs expanded 30 per cent faster than overall marketing job posts within that time period.

What skills do social media marketers require to become successful?

The top skills required by social media marketers to become successful includes skills like:-

  1. Creativity
  2. Writing Skills
  3. Communication Skills
  4. Social Media Expertise
  5. Research
  6. SEO Knowledge
  7. Visual know-how
  8. Analytical Skills
  9. Customer Service
  10. Organizational Skills
  11. Strategic Thinking
  12. Data Analysis

How do you become a successful social media Manager?

The answer to how to be a Social Media Manager calls for certain major steps to be followed that involve:

  1. Creating a social media presence.
  2. Learning the principles of social media marketing.
  3. Analytics may be used to track social media efforts.
  4. Make your social media material unique.
  5. Maintaining your adaptability and staying informed of social media trends.
  6. Creating a portfolio of your social media work.
  7. Keep applying for relevant Social media jobs

What Does a Social Media Specialist Get Paid?

According to Glassdoor, the typical compensation for a Social Media Specialist is little more than $46,000, with the potential to earn up to $66,000.

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