Google Helpful Content Update - Penalties And How To Combat Them

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Google helpful Content Update

Google Helpful Content Update: Here’s What You Need To Know

Google search is continually working to connect with people by satisfying them with the best solution. By keeping this in mind, Google announced a “Google helpful update” on 25th august. This update is rolling out and in the next 2 weeks, it will be rolled out completely.


It targets websites that provide unhelpful and unsatisfying content to human users. Some websites work outside of their niches to rank on the SERP(Search Engine Result Page). 

For example, there is a website named “” and its niche is skin care products. But all of a sudden, they posted content on the clothing niche. 

This might be helpful for the people who are searching for clothing brands but this won’t be satisfying for the users who were visiting that site for skin care products.

You should know what can happen if you get hit by this update.


Below are some of the causes that you might face, if you got hit by the Google Helpful Update.

  • This is based on the sitewide algorithm.

In sitewide algorithms, the throughout of the website will be affected. No particular page is going to be impacted.

  • This update itself will work as a penalty.

Google has not mentioned any penalty but if you get hit by this google helpful update then, it is itself a penalty for you.

The penalty can be in the form of:

  • Your site ranking will be dropped
  • Your site pages will be penalized.
  • If your page has copyright content and they have reported your content, then your page will be penalized. Along with it, the backlinks which have been attached to the other pages will also be banned/penalized.


You need to worry about getting hit by the Google helpful update when:

  • You are working for the search engines rather than the human users.
  • You have plagiarized content on your website.

This needs to be kept in mind that if your website got hit by it then, it will take several months to recover.

To prevent getting hit by this update, listed below are seven tips that should be taken into consideration when you create content.


These are the seven guidance’s by google to first create content for the people, by not prioritizing search engines.

  • Don’t drift Away from Your Topic

With this advice, google may be trying to tell you to stick to your expertise and not wander here and there from the main topic. This might lose the user’s concentration and they might not consider your content as useful as it is.

Creating content for the search engines might lead you to work outside of your niche this might help you to rank on the search engine but will lose the user’s interest in your niche.

  • Do Convey Personal Experience

With this guidance, google is trying to say that one should not write about something that they haven’t experienced themselves.

The content isn’t as helpful as it could be because the author has little knowledge and no experience of the subject matter.

If you have firsthand knowledge of the good, service, or location you’re writing about, make that evident enough using your images or observations.

  • Avoid Combining Several Topics on one Website

With this google is implying that a website should have a niche upon which they write. You can’t be there for all the people. Everyone has a target audience for whom you write.

If your website is trying to be helpful for all the people then, it is going to be unsatisfactory for all the users.

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  • Do Respond To Questions From Searchers With Enough Information

Content is helpful for the user if is giving some information or adding value. Writing a lot without adding any value to the conversation is a common practice when producing content for search engines.

When creating material for readers, try to address any issues that may have brought them to your website in the first place.

  • Don’t Undervalue The Complete Reading Experience

It is feasible to achieve all the aforementioned requirements while still falling short of expectations. Consider reading a first-person product review without any pictures or videos, for instance. Although readers of the text may find it interesting, a visual demonstration of the product would make the experience more compelling.

Don’t leave searchers yearning for more; instead, satisfy their demands and requirements.

  • Never answer a question that you are not confirmed with.

If you’re writing about something that is rumored or uncertain, be sure to let the reader know. This is good advice for building and sustaining trust with your viewers in addition to adhering to the beneficial content update.

  • Do Follow Google’s Recommendations For Other Significant Updates

Google wants to remind you that the same advice that applies to the helpful content update also applies to the core upgrades and the product review update.

You’re likely in a good position to gain from the helpful content update if you already adhere to Google’s recommendations for core updates and product review sites.


If there are any significant ranking or visibility changes in Google search over the coming days, you can probably attribute them to this upgrade. Read Google’s suggestions, implement the necessary adjustments, and wait for a turnaround in the ensuing months.

We sincerely hope that this update was helpful to you all.

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