Engineering has historically drawn more students to India as a career choice. In the last few months of 2018, around 12 Lac students took the JEE exams. This obsession with engineering has undoubtedly diminished in light of the significant digital transition that has occurred in recent years.
As digital marketing has begun to take over the conventional IT domain, more and more engineers are transitioning towards it as a vocation. Higher financial returns and the excess of supply against demand are two other factors contributing to the labor transfer from the IT sector to digital marketing. While the average engineering seat costs about 10 to 12 lacs, an engineering graduate’s yearly pay packages start at about 3 to 4 lacs.
The demand for engineers has decreased.
Because engineering has been a well-liked career path, there are frequently more engineering graduates than there are jobs available. According to statistics, 60% of engineering graduates are either unemployed or hold jobs that are below their level of education.
Engineers can choose to pursue a career in digital marketing, which has the potential to offer rewarding job prospects.
You must be wondering how engineering and digital marketing are related.
What is the scope of digital marketing for engineers?
Engineers have countless opportunities in digital marketing. Digital marketers typically need to be proficient in three key areas, including analytics, technology proficiency, and strategy. Engineers can excel and advance all three thanks to the demanding coursework of an engineering degree. Therefore, engineers are the best possible complement to digital marketing due to their technical expertise and strong quantitative skills.
An ongoing argument between marketing and engineering existed prior to the development of digital marketing. Marketers were typically creative individuals who placed more value on the aesthetics of marketing than anything else. Because marketing can now be measured, analytical abilities have surpassed creativity as the most valuable trait. The evolution of marketing started to become increasingly technical and data-driven in recent years. Engineers now have a distinct advantage over non-engineers as a result of this.
Digital Marketing vs. Engineering
Let’s examine why engineers are superior to their colleagues in marketing compared to engineering and why this is a better career choice.
- Innovation and creativity.
Engineers have a logical way of thinking. They enjoy learning new things and innovating. The ideal platform for engineers to expand their horizons of imagination and innovation is digital marketing. Digital marketing encompasses more than just online sales of goods and services. On practically every level, it calls for inventiveness.
Digital marketing has always placed a high priority on creativity. Being creative is essential to standing out in the crowd on the internet due to its high level of clutter and fierce competition.
- Experienced salary expectation
This is without a doubt among the top factors for choosing digital marketing for engineers. Digital marketing is currently going through a great phase, and in the near future, it is anticipated to continue to develop quickly. The growing disparity between supply and demand for digital marketing professionals, when demand outpaces supply, is the cause of expensive digital marketing wage packages.
On the other hand, if we compare the supply and demand for engineers, the supply is greater than the demand. As a result, most engineers choose to pursue an MBA following graduation. However, increasing the number of engineers who become digital marketing engineers might result in the best possible labour allocation. A digital marketing professional can earn an average income of between Rs 15,000 and Rs 4 Lacs.
Without a question, digital marketing expands engineers’ income opportunities in addition to honing their skill set. Digital marketing engineers therefore have the choice to work as independent contractors in addition to their usual engineering responsibilities.
- Analytical and problem-solving skills demonstration.
The conceptual learning foundation of digital marketing is a fantastic complement to engineers’ talent for thought and problem-solving. Engineers are particularly skilled at handling data since they come from a very technical background, and digital marketing does deal with a lot of data.
Digital engineers can thus showcase their area of competence through marketing for engineers. Digital marketing involves several data permutations and combinations. Engineers have the analytical abilities and problem-solving expertise that are so important in digital marketing.
- reliable work history
The current state of the digital marketing industry is booming, and the growth potential it offers are simply amazing. It’s not easy for everyone to become an engineer. It takes a lot of dedication, perseverance, and hard work. Engineers deserve a stable and tranquil work environment after putting in so much effort, and digital marketing meets this need.
- Job Possibilities
One of the key elements that guarantees digital marketing for engineers is a superior career choice is job stability. According to the All India Council for Technical Education, 95% of engineers in the nation are unqualified for positions in software development, and 60% of engineering graduates from Indian technical institutes are unemployed. These figures demonstrate unequivocally how poor the job market is for engineers.
While automation has dominated the IT industry, many engineers’ jobs are in jeopardy. Therefore, a career in digital marketing offers both an easy transition and employment security. The need for digital marketing experts is growing quickly as more and more firms go digital.
- Start your journey now
If you want to become an entrepreneur, you can do so without much difficulty. Any firm relies on marketing, and as digital marketing already rules the marketing world, having experience in it might be advantageous.
Instead of outsourcing to an agency for help with digital marketing, you can now leverage your real-world expertise to expand your brand globally and get an advantage over rivals in the same industry.
Interested in beginning your transition from an engineer to a digital marketer?
You should now be clear on the benefits of digital marketings for engineers and have no more questions about the differences between marketing and engineering. Additionally, by transitioning from engineering to digital marketing, you can take advantage of the chance to develop into a flexible professional.
So why are you still waiting?
Join Asia’s top Digital Marketing Training if you also wish to use digital marketing to expand your professional horizons.
