Email marketing strategy

Email Marketing Strategy for a Successful Campaign

Email Marketing Strategy for a Successful Campaign


Email marketing is an effective marketing channel that uses email to advertise products or services. It is part of a Digital Marketing strategy that involves sending commercial messages via email to a large group of potential consumers. 

Email marketing strategy for a successful campaign predominantly aims at achieving one or more major goals that significantly involve generating leads, increasing brand awareness, building trustworthiness, boosting customer loyalty, gaining and retaining customers, and for keeping customers engaged between transactions via various forms of marketing emails.

It allows you to communicate well with your target audience in order to provide information, create personalized content, promote the business and improve sales.

One of the major benefits of email marketing is that consumers still use email on a regular basis.  In fact, almost 90% of adults and 74% of teens still use email on a daily basis.

With about 269 billion emails being bombarded every day on a regular basis, there is a huge scope and competition for email marketing campaigns all across the world. As a result of this, email marketing is considered an excellent tool for developing business relationships for generating leads and sales.

If you are interested in learning the nuances of Email marketing and its tools or any other related topics, you can get yourself associated with the best Digital Marketing course at Jaipur, offering detailed insights on fundamentals and the major aspects of Digital Marketing.

Advantages of Email Marketing

  • An email is a free tool
  • Easy to get started
  • Easy to share
  • Quick process
  • Easily accessible from anywhere
  • Mass reach at a single click
  • Higher Global Reach
  • Higher Return On Investment (ROI)
  • Easy to measure the results
  • Paperless method

Having understood the benefits of Email marketing, it’s time to get started with the right Email Marketing Strategy for a successful campaign that involves the effective use of the best Email Marketing tools to boost the marketing efforts.

What is Email Marketing Tools?

Email marketing tools are applications that allow marketers to build, optimize, deliver, report and test their email marketing campaigns. 

Email Marketing tools are simple to use, affordable, and help organizations to convert leads into potential customers. The Email Marketing tools provide you with a plethora of new options to communicate and engage with your consumers and subscribers at various stages of the campaign.

An Email Service Provider (ESP) allows organizations to create and produce alluring emails, automate, and deliver tailored messages to help build customer relationships.

ESPs integrate with important technologies required by the organization and enable them to craft and deliver the right messages to the right subscribers at the right moment, thus resulting in building stronger connections with the audiences. 

Best Email Marketing Tools

With around 450+ email marketing tools available today in the market, it becomes an extremely difficult and challenging task to choose the best email marketing tool for your business.

So, if you are perplexed about choosing the best email marketing tool for an effective email marketing strategy for a successful campaign, this article will enrich you with the required insights to facilitate your decision-making process.

Let’s have a closer look at the best email marketing tool for a successful email marketing campaign for the growth of an organization.

List of Best Email Marketing Tools

  • ActiveCampaign
  • HubSpot
  • Mailchimp
  • Benchmark
  • Sendinblue
  • Autopilot 
  •  Drip
  •  Omnisend 
  •  MailerLite


ActiveCampaign is one of the most popular email marketing tools, with over 130,000 small company clients. It is arguably the finest blend of power and convenience used extensively by the majority of small businesses seeking for a fantastic email marketing solution that is economical and easy to use.

ActiveCampaign’s straightforward design allows anybody to create effective email automation sequences from scratch or by importing one of their 500+ automation results.

It provides a suite of customer experience automation (CXA) technologies, including SMS and email marketing, site messaging, and CRM features.

While most of the top 10 products include email A/B testing, ActiveCampaign takes a step further by allowing you to do A/B split tests of complete automation sequences. This means you can test everything, from the number of touchpoints to the time between emails and anything in between ensuring your marketing becomes better over time.

Key Features

  • 125+ Email templates
  • 500+ Automation recipes
  • 800+ Integrations
  • Split actions and A/B Testing
  • Landing pages
  • Web personalization
  • SMS messaging
  • Custom reporting
  • Predictive content
  • Predictive sending
  • Goal tracking and attribution
  • CRM


HubSpot is considered the best and email marketing tool for B2B service companies.

Hubspot is a global leader in CRM services, including email marketing. The platform is capable of handling everything from emails to social media postings to blog writing, making it the best platform for an all-in-one marketing solution.

It is the greatest all-in-one marketing suite since it provides excellent tools and reporting for all of your marketing efforts across several channels (website, social, email marketing, and more). You may use Hubspot’s CRM to maintain all contact information and attract an audience via lead forms, live chat, and online marketing.

You can more readily connect income back to the marketing campaign, newsletter, or blog post that drove each transaction if you use HubSpot as the backbone of your marketing and sales. In this regard, HubSpot is more of a CRM that also provides email marketing and automation than vice versa.

The HubSpot email tool is free for up to 2,000 monthly email blasts, with premium options beginning at $50 with Marketing Hub Starter.

Key Features

  • Free CRM
  • Landing Pages
  • List Segmentation
  • Lead tracking
  • Customizable Email templates
  • Workflows
  • Paid Ad Tracking
  • Social Media Integration and Management
  • Built-in service requests
  • Dashboards
  • Blogging


Mailchimp is one of the best and free-forever email marketing tools. It contains all of the required features needed for most of businesses. Businesses may schedule campaigns, receive results on open rates, A/B test copy, click-through rates, unsubscribe rates, and other data metrics.

MailChimp provides a free subscription for the first 2000 subscribers or 12,000 emails sent each month. Pricing for an unlimited account begins at $10.

Key Features

  • Offers 14 layouts and 90 themes
  • Automation
  • Performance tracking
  • Free landing pages
  • Cascading Style Sheets (CSS)
  • Easy A/B testing
  • Responsive templates
  • Integrated social media ads
  • List segmentation
  • Mobile functionality
  • Reporting


Benchmark is also an intriguing alternative for any company searching for a well-designed and user-friendly email marketing tool available at a competitive price.

Benchmark offers a great competitive edge of rich Design that sets it apart from its competitors. It distinctively provides brilliant and visually appealing templates that are highly user-friendly at the same time helping in creating a good impression on the target audience. 

It is an excellent solution for small businesses requiring simple and user-friendly email marketing and automation software with the intention of providing extraordinary design along with a pleasant customer experience.

Key Features

  • Visually appealing email designs
  • 1,500+ Integrations
  • Marketing automation
  • A/B Testing
  • Landing Pages
  • Sign-up forms
  • Surveys and Polls
  • Reporting


Sendinblue is well recognized as the best transactional email services providing tool. 

Sendinblue’s pre-built developer recipes make it a fantastic choice if you require an email marketing solution with a robust API to get your emails into inboxes with a high deliverability rate.

Key Features

  • Transactional email
  • Marketing automation
  • SMS
  • CRM
  • Landing pages
  • Facebook Ads
  • Sign-up forms
  • Live chat


Autopilot is incredibly user-friendly and ideal for teams that need to work on strong email automation sequences.

Autopilot enables you to mark your automation sequences with emojis, stickers, and explanations, allowing teams to participate in designing sequences.

It has the ability to trigger activities in other tools inside Autopilot. This eliminates the need to create integrations using a platform like Zapier and makes your sequences much more understandable. And has an amazing reporting system. 

Key Features

  • No coding required
  • Optimized for mobile
  • A/B split testing
  • High email deliverability
  • Detailed email reporting and analytics
  • Notify on Slack
  • Leads vis live chats


Omnisend is one of the best Email marketing tools for medium-large e-commerce businesses.

Omnisend was created to assist e-commerce brands in controlling their marketing across multiple channels. It offers automated email, SMS, push notifications, and, most impressively, integrations with Google Ads, Instagram, Facebook Ads, Messenger, and WhatsApp – which they claim have 10X higher click-through rates than email.

Omnisend is a viable choice for e-commerce firms looking for a single multi-channel platform to govern them all.

Key Features

  • Visual email builder
  • Transactional and marketing emails
  • Email, SMS, and Push notifications
  • A/B Testing
  • Dynamic discount codes
  • e-commerce Segmentation
  • Retargeting
  • Reporting
  • Surveys and Polls
  • Popups and forms (wheel of fortune, scratch cards)


Drip is also among the best email marketing tools for small to medium e-commerce businesses.

Drip is excellently positioned as a strong tool for building e-commerce enterprises, with built-in revenue statistics and options to engage customers across many channels (from social platforms to SMS).

Drip connects intimately with all major e-commerce systems, including Shopify, Magento, and WooCommerce, as well as more esoteric and custom-built platforms.

Their price is very reasonable, with small list sizes starting at $19/month.

Key Features

  • Visual automation
  • Email and SMS marketing
  • e-commerce Segmentation
  • Dynamic e-commerce content blocks
  • e-commerce store integrations
  • Reporting dashboards
  • Split testing sequences
  • Discount codes
  • Retargeting


MailerLite is among the top email marketing tools for value (ree delivering up to 12,000 emails per month to less than 1,000 contacts).

Unlike other basic email marketing platforms on the market, MailerLite is a tool that can be used in any business. MailerLite has everything you need to create bulk email marketing campaigns, whether you’re developing a small charity, a side-hustle, or a new freelancer.

Key Features

  • Email automation
  • A/B split testing
  • Personalization
  • Segmentation
  • Promotion Pop-Up
  • Interest Groups
  • Auto resend
  • Campaign reports
  • Click maps 
  • Surveys

Factors to be considered for choosing the best email marketing tool

Email marketing software should help your business expand by saving you time and converting leads into customers, and retaining them.

Some factors to be considered before making the right choice among the email marketing tools for the best of your business are as follows:

  • Compare Features
  • Compare CRMs
  • Compare UX
  • Compare Deliverability
  • Compare Reporting
  • Compare Integrations 
  • Compare Security
  • Compare Support & Training


Email marketing is an effective digital marketing strategy with the major goals of lead generation, brand building, trust-building, and sales generation. It is a cost-effective and fast channel for mass lead generation.

Email marketing strategy for a successful campaign involves utilizing the best email marketing tools for achieving smashing success.

Anyone interested in learning the fundamentals of Email marketing and other related topics can easily enroll themselves with the best Digital Marketing course in Jaipur for better understanding and knowledge.


1. What is an email marketing tool?

Email marketing is a powerful marketing strategy used to generate, send, and track emails to their subscriber list. They enable easy-to-send well-designed emails and give access to critical data like open rates and click-through rates. 

2. How much do email marketing tools cost?

The price you pay is determined by the number of features you require and how actively you engage in email marketing. This is due to the fact that most software costs are based on the number of emails in the database or the number of emails sent out.

Email marketing software usually offers several options based on the number of connections you have. The lowest-cost package normally varies from free to $50 per month while some are absolutely free.

3. How should I choose the best email marketing tool for my business?

When deciding on the best solutions, one should take into account various factors into considerations like pricing, features, convenience of use, usefulness, and business size.

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