DIGITAL MARKETING VS ONLINE MARKETING

Digital Marketing V/S Online Marketing? Know The Difference.

Both the terms “Online marketing” and “digital marketing” are often confusing to understand and misused widely.

Well, knowing the difference can help you shape your overall marketing strategy and help you analyze your current strategy by categorizing your efforts and work.

Even though both the terms may seem to have a similar meaning, there are distinct differences between these two terms that have hints for any marketing plan.

Continue reading this article to find out the difference between Digital Marketing and Online Marketing.

Table of Contents

What is Digital Marketing

What is digital marketing

The word “digital marketing” refers to utilizing digital channels, devices, and platforms (In any case online or not) to build or promote your marketing message.

In another way, with digital marketing, you don’t limit yourself to using the internet. In this way, digital marketing can serve as a ‘tree’ term with branches of many marketing techniques.

Digital marketing covers anything that requires the use of an electronic device, including (online marketing).

Examples of digital marketing include broadcasting, digital out-of-home ads, podcasts, and e-books.

Digital marketing has grown its roots with help of digital platforms in the modern era, leaving traditional marketing techniques far behind.

To give you an example, let’s say you want to drive a mobile campaign where you deliver text messages to your customers offering future promotions from your business.

Here, technology was used to design, generate and send the message, but there was no requirement of a live internet connection for your audience to receive or view it.

Simply stated, anything that has a digital framework can be considered digital marketing.

Let’s have a look at some of the most utilized digital marketing strategies:

  • Phone Applications/ Android apps
  • Podcasts & Radio
  • Advertisements through electronic billboards
  • Online Marketing
  • Games
  • Content Marketing
  • Video Marketing
  • Mobile Marketing (SMS text campaigns)
  • TV Ads

Digital marketing comes with several advantages, one of them is that a vast amount of data is available to you concerning what is working and what is not.

Characteristically with most forms of digital marketing, a company can see exactly which segments of their marketing strategy are drawing attention and converting viewers into customers.

Using this data, you can upgrade your marketing plans to counter quickly the ever-changing demands of your customers.

What is Online Marketing

What-is-online-marketing

Widely knows as “internet marketing,” Online marketing is a subsection of the digital marketing tree. The main feature of online marketing is that it requires a functional internet connection to run.

For example, if one runs a pay-per-click campaign for their company, they are performing a sort of online marketing, or if they run pop-ups on the website to advertise a product or offer a service.

The same applies to advertising of any format whether it be banner ads or text ads. 

Some major online marketing practices include :

  • SEO (Search Engine Optimization)
  • PPC (Google Search, Bing Search, etc.)
  • Display Advertising (Text, Image, Video, Shopping Ads)
  • Social Media Marketing (Facebook, LinkedIn)
  • TV (Google’s Display Network)

Online marketing encompasses all the marketing policies involved in digital marketing.

There are ads for people typing keywords in Bing Ads or Google Search, including searches made on YouTube as well.

Any marketing technique that demands an internet connection to perform is believed to be online marketing. Webpages, written pieces, social media, and emails all are modes of online marketing.

This sub-division of digital marketing concentrates on drawing customers and establishing an online presence.

Advantages Of Online Marketing

1.Freedom and Swift Service

The unbelievable convenience of online marketing is one of the greatest benefits of using internet marketing.

The internet is easily accessible with customers using the internet and viewing markets anywhere in the world resulting in a reduced expense of shipping and transportation.

2. Cost-effective  operations

Low operational cost is one of the chief advantages of online marketing for enterprises.  One can advertise at cheap rates with internet marketing as compared to traditional methods.

In online marketing, one can easily get a free listing in a broad range of company directories.

3. Measurable results

By using online marketing techniques and tools, your business can track the results of your advertisement campaigns.

Analyzing tools do not only measure and track but also demonstrate the growth of your marketing campaign in a detailed form.

The ability to trace your marketing inputs is the best possible feature of online marketing.

4. Global Marketing 

The capability to endorse your products and services across the globe is another big advantage for any kind of business. By practicing dynamic SEO techniques, you can acquire billions of viewers and join enormous audiences from across the world in a few months.

It enables you to reach every corner of the world, where the internet is present.

5. Day and Night  Marketing

Internet marketing diminishes expenses and works 24/7. This means your marketing campaigns operate 24 hours a day, almost every day. 

Internet marketing does not limit you with opening and working time. At the same time, you may not need to worry about the overtime pay of your workers.

So Does The Difference Between These Two Matter?

The fact is, it doesn’t matter. The explanation of these two is a minor technicality. What matters is that you realize the assumptions of both while generating your overall marketing strategy. 

Just to differentiate, online marketing is solely a subset of digital marketing and refers to the content addressed via the Internet, while digital marketing refers to any marketing mode that breathes on electronic devices.

FAQs

Just to differentiate, online marketing is solely a subset of digital marketing and refers to the content addressed via the Internet, while digital marketing refers to any marketing mode that breathes on electronic devices.

Mobile marketing is a part of digital marketing that targets customers who access information through mobile devices.  Digital marketing is a term to define a marketing strategy that involves reaching customers through digital carriers like websites, social media platforms, search engine promotion, and email.

Author

Amulya Verma

Amulya Verma

An independent marketing professional with a proven track of exemplary writing and editing. Skilled in developing particularly effective content for a variety of business materials. Apart from drafting content, he likes to encourage fitness amongst youth by sharing tips.

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