I guess, there will be no one who has never used Facebook…right?
We use Facebook almost every day of our lives to network with people around us through our posts.
But have you ever thought that this entertaining Social Media platform can be utilized and explored for expanding your business also?
Well, you would be amazed to know the magnitude of possibilities it can offer to your business. More specifically through leveraging advertising on Facebook for bringing in the growth and expansion in your business.
Through this article, we are gonna focus exactly on this trending topic of how Facebook advertising can benefit your business.
So, let’s not waste more time and rush in immediately to gather valuable inputs and insights on the benefits of Facebook Advertising.
As you are well acquainted, Facebook is one of the largest Social Media platforms with more than 2.85 billion active users worldwide. And of late, it has gained tremendous popularity to become the most widely used online platform for advertising and marketing of a broad range of businesses with an overall market share of almost to the tune of 20%.
Irrespective of the type of business, Facebook advertising when used effectively offers huge benefits to fit your unique needs. With various types of Facebook ads and multiple ad objectives to choose from, the flexibility of Facebook advertising for your business is diverse which helps in offering massive advantages to your business in becoming a highly successful venture.
Benefits of Facebook Advertising
There are numerous benefits of Facebook advertising for your business ranging from acquiring new customers, exploring new markets to building better brand awareness and loyalty for boosting your business performance.
Advertising on Facebook allows you to reach audiences based on different demographic and psychographic parameters like location, age, gender, interests, location, income, job title, upcoming life events, and many more factors to narrow down your target customer for your business that is quite important for designing your advertisement campaign.
Let’s dive in to look into the diverse and top 10 benefits of advertising on Facebook that includes: –
- Expanded Customer Reach
- Boosts brand awareness
- Micro-targeting of the exact audience
- Lead Generation
- Facilitates entry into new markets
- Increases website traffic
- Improves SEO rankings
- Very Fast
- Variety of Advertisement Formats
- Measurable Results
Expanded Customer Reach
The most prominent benefits of Facebook advertising for your business lies in its ability to reach a much wider group of target audience owing to its massive number of users spanning across many geographical boundaries and demographic statistics to explore and expand your business in order to increase your customer base across the globe.
Boosts Brand Awareness
Facebook advertising contributes significantly towards building up brand awareness. It serves as a great platform to introduce and promote new products and services that help in better engagement with the target audience for creating brand awareness and trust among the audiences.
More aware the audiences are of your brand, more likely are their chances of making a buying decision for increasing the profitability of your business.
Micro-targeting of the exact audience
One of the biggest benefits of Facebook advertising is that it offers very rich and detailed data of its audiences based on different demographic and psychographic factors such as age, gender, location, languages, interests, and income which plays a crucial role in segmentation, targeting and positioning for designing your advertising campaign for micro-targeting the group of audiences for your business.
Facebook facilitates easy information submission of the customer where the customers can request the necessary information regarding the products, services, or appointments, through a lead ad form that appears natively in your feed. The most interesting factor of this tool is that customers need not leave the Facebook site to submit the form.
Facilitates entry into new markets
Facebook advertising is very useful in entering and expanding new markets providing great growth opportunities for your business. With the advantage of a vast global reach the Facebook aids in promoting your brand across the globe to explore new markets and establish your brand presence anywhere in the world.
Increases Website Traffic
Facebook advertising is very useful to give a boost your website traffic. You can run a website click campaign for targeting your audience and redirect them to your website for increasing your web traffic.
There are more organic ways to increase traffic on your website, which you can learn under the SEO domain of online marketing from our digital marketing institute Ajmer and start getting target audience on your website.
Improves SEO Rankings
Search engines majorly rely on social signals to rank the websites. Social signals are basically the activities done on your social media content which involves a set of all the activities including likes, shares, and comments on the posts.
Facebook advertising facilities your business growth by increasing the number of social signals, which in return helps in improving the SEO rankings of your website on google.
As compared to traditional advertising, Facebook advertising comes out to be quite an affordable and cost-effective option due to less operational costs. The precision and cost-effectiveness of Facebook advertising make it a highly beneficial platform for advertising for your business than any other traditional means.
Facebook Advertising is Fast
Facebook advertising is very fast as it drives immediate results. Facebook advertisements are ideal for brands looking for both short-term and long-term digital marketing strategies and they help in showing very quick results of your campaign performances.
Facebook Advertising is real-time
Facebook advertising is real-time. In case you are not satisfied with the results, you can easily make adjustments and improvements to your campaign immediately for improving its effectiveness.
Variety of Advertisement formats
Facebook offers almost 10 types of advertisement formats to choose from its resources with a variety of texts, images, and videos. Sponsored posts, user-generated posts, and strong user-generated posts are some commonly used formats used for advertisement campaigns. These easily available formats help in designing your Facebook ad in a better way and enhance its effectiveness for better reach.
Advertising on Facebook helps in providing performance reports of your ad campaigns through an extensive set of metrics. There are various types of metrics available depending on the ad format to measure your performance and make further improvements required for the growth of your business.
Characteristics of Facebook ads:-
- Very fast
- Variety of Advertisement formats
- Measurable Performance
Facebook being one of the largest social networking sites across the globe helps in providing enormous benefits including promotion and advertisement of your brand to expand the customer base along with higher reach and penetration for increasing the and profitability of your business.
Choosing the platform of Facebook advertising for your business can prove to be a very smart decision resulting in earning higher revenues for the higher growth of your business.
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Frequently Asked Questions (FAQs’)
What are the benefits of Facebook Advertising?
Advertising on Facebook offers an array of benefits for any business like:
- Global reach
- Increased customer base
- Builds brand awareness
- Lead Generation
- Improves SEO ranks
- Improved web traffic
- Micro-targeting of the audience is possible
- Retargeting is possible
- Available in real-time.
- Measurable Results
What are the disadvantages of Facebook Advertising?
Some of the major disadvantages of Facebook Advertising are as follows:-
- Dwindling organic reach
- Exaggerated metrics
- Facebook advertising is basically paid
- Facebook is not the only and most Preferred Social Platform.
Is Facebook Advertising really effective?
Yes, definitely, Facebook Advertising is really effective mainly because of a massive number of active Facebook users all over the world almost accounting for 22% of the total world’s population.
With more than 100 million people using Facebook on daily basis and 66% users utilizing Facebook to learn about new products and services, the chances of connecting with people all over the world for business prospects look very bright and can be leveraged for growing your business.
Moreover, Facebook’s hyper-targeted Custom Audiences tool allows one to advertise so precisely that marketers have seen their new customer acquisition expenses drop by up to 73 percent.
Facebook is also beneficial in the business-to-business model as 73% of respondents claim they use Facebook for professional purposes.
All these facts and figures prove that Facebook Advertising is really effective for the growth of any business.